504 - Design Production, Design For Screen, Web Limitation/Benefits

Web Limitation/Benefits 

Now the idea for the outcome of this brief has been decided on research into how this site can take advantage of the on screen media and how this medium can also be a downfall for the store. The company has a very popular physical store but the online site is less popular, this is due to the way it doesn't attract the audience in the same.

Doing this digital can have benefits and limitation, one of the limitation found when doing this brief is currently an issue, this is at the site cannot express textures. The in Store shop relay heavy on different textures, fabrics, patterns to express the vintage nature but applying this online to the site appear tacky as imagery had to be used over the texture its self. Imagery of a texture always looks like a cheaper version of the texture where as if this was a print or physical brief this would be done on the texture. To solve this textures will be experimented with more, to see if there is any way this can be done or if the site will have to apply this style ina different design technique.
DOWNSIDE - cannot express texture fabric

Also when designing the site late feedback has expressed that the site way too design heavy, the busy background made the site non - usable as it distracted from the buttons/needed feature to navigate the sites. Making a site very design busy like the stores are effect the usability of the site, this is not a issue for print or the physical store as the store can still be used not matter how much design or decoration there is were as onlin this can be distracting and too overly powerful.
DOWNSIDE - design online can be distracting

One of the benefits of creating online store for the site is that it allows the suer to view the soical media sites of the company, linking to these means the site will get more follower and view which will increase the popularity of the company. This can be down via address on print but including a direct link means the user is take straight to the site rather than having to search for the correct page.
BENEFIT - links to social media site directly

Also one of the benefits this site uses is that it allows users to add photos to the social media site via hashtags/tags then site can upload and use these on their site to show their positive customers.Show happy positive customer imagery will reflect the positive nature of the instagram page which is a aim for the site, this cannot be done via print as the user cannot send their images in this way or the brand cannot update the page as fast.
BENEFIT - can use customer imagery

Overall this media has benefits and downfalls but currently the downfall is that its very hard to portray vintage themes online as no vintage website exist or website like this, but more development of the site and work will be done to achieve this.