503 Responsive Studio brief 1 -, Live Briefs, Label Design

Label Design 

For this brief th client Orchard Pig aim to create a a new way to cause the target audience, generation z to interact with them on social media platforms. The outcome for this brief is to produce a bottle label design for the company main product cider which include a snapchat-able pig face, expressing the brand unique selling point whilst also connecting via social media, also this idea is a-lot cheaper and will last longer than producing a personalised snapchat lens.

The current bottle design have been digitally mocked up to allow full creative design assess to elements needed on the labels. Currently the bottle for the cider has 2 labels, a front, a back with some space in the middle, these are quick idea of how new element could be included on the current labels.

ideas -
smaller label between the other labels

issue with this design could be that the label would have to be very small to fit in the gap between the existing labels, this could make it hard to snapchat or apply the lens

move the other labels to fit it in

issue with the design could be that bottle of cider are sold in columns on shelves in stores, not having one label clearly at the front could make it hard to identify the cider in this content reducing sales. the front label needs to be seen clearly in the store.
fix - the front label could be kept i same place but the back label moved to fit another label in??




one big label involving all the data

this idea would be to redesign one full label for the bottle, to have a full label all the way around the bottle which included all the needed information and facts. One label band ar
stickers 

where could the stickers go?