The snapchat app appiles lens to the faces of the user via a face mapping technique, this picks up the many facial features on the user then applies to the lens to their face accordingly.
'The app uses computer vision to spot the user based on contrast patterns typically seen in and around a human face; however, that’s not specific enough to identify, for example, the border of your lips or where to put that dog nose.'via https://petapixel.com/2016/06/30/snapchats-powerful-facial-recognition-technology-works/
The final idea for this project relays on the Pig Face Label part of the bottle being picked up by the snapchat lens feature and therefore applying said feature to the a face. A test will need to be conducted to see if the snapchat mapping feature will work for pig faces, pigs illustration style faces or pig drawn faces. The test will done on basic faces from google of the same style to see which layout of faces, what type of style faces the mapping picks up. Once this has been identified the face can be designed so that it's picked up via the mapping feature.
does it work on pig faces??
cartoon faces are the most successful
real photography of pig does not work
simailr to human face structure the better
lifelike imagery of pig doesn't not work either
This research has concluded that along as the faces include a basic layout of a nose, eye and face shape simailr to that of human the app seems to pick up the face. The app does not pick up real life accurate faces photographic images therefore the style of pig used has to be a more cartoon/ illustration imagery than a accurate pig face. Cartoon imagery works best along as the ears are picked up as ears not eyes.
style of design aimed/design style inspirations -
Eventhough research showed the more artist illustration style of pig was less picked up by the app then the more cartoon basic style, this is the due to the less accurate layout design of the faces, the faces mimic those of human style feature less but the design/aesthetics of these images fit better with the tone of voice/brand of the client has set. The clients branding is a range of printed or textures style imagery or text, therefore to fit with the existing branding and bottle design the face need to follow simailr design style which is seen more in the illustration style faces than the more cartoon face style. Also the tone of voice set by the client is very lighthearted humorous style, these images fit more which this due to the playful nature, many of these pigs seem more happy than the other research, this need to be portaryed to reflect the positive style tone of voice set by the client.
features/aims need in pig imagery-
-happy/smiley
-unrealistic/cartoon/illustration style not photography
-basic layout similar to human faces to allow mapping to work
-represent pink
-humourus/lighthearted/cheeky
-block colour/print texture, fit with branding
first sketches -
does the mapping apply to any of these without any other editing/colour?photo taken using snapchat with the lens options on, none of the face where picked up, so basically NO.
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| After studying the branding of the Orchard Pig Cider, the logo depicts the pig with it's ear down, these sketches therefore experiment with the pig having the ears down rather than up. |
After testing the ear down style of imagery it was feedback that these pigs out of all the sketch felt they had the saddest tone, this due to the nature most people relate ears down to animals being upset/not alert. As this contradicts the clients existing branding and tone of voice this shouldn't be included, as it was felt by the crit as the pig 'isn't going to accurate anyway to the logo as long as the pig takes influences from the bottle design/style, for example typography, bold colour choices, postmodern style ect'.TAKE INFLUENCE FROM BRANDING
'The brief has a very strong overtone of cheeky, funny jokes about the branding maybe try a more cheeky pig style, like the winking one more' MAKE IT MORE CHEEKY/FUNNY
'The simailr cartoon style imagery seem abit to simile, it's more something i would associate with children's cartoon than alcohol' USE A MORE ACCURATE STYLE OF IMAGERY
'the images on the first page seem happier due to the smile, try to include this' MAKE THE PIG SMILE'
'Cute pigs would appeal more, it need to be playful, happy and cute'
'The ears look better up, it seems happier'
'don't want to be too child like as it could appeal to a too younger audience with alcoho, need to be fit the market'
'make it realistic but cartoon style, so it looks like a pig but a cartoon pig, not like the too simile ones'
'far appart eyes works best, pigs eye aren't close so butting them close make ti seem too overly cartoon'
'the emoji one seems unfit for the branding'
'the sketched ones seemed to delicate, like too arty where are the brand is quite bold'
'smiley is defo better, cheeky and smiley'
From the overall feedback it was made clear the crit felt the best type of face suitable for the pig was the bottom one on this page, this was highlighted by many as the most suitable as the more accurate style of it fitted with the more adult target audience.The crit felt the smile on this image fitted the tone of voice set the best, whilst the overall sketch was that this is the style to take forward.Use this face but edit it digitally to make it work with the mapping and add colour.
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