504 - Design Production, Design For Screen, Only Crit

Only Crit

Today a crit took place with a member of the only design team, they have come in to help with our ideas and give feedback on designs we currently have. The crit is being done to get feedback on any issues or ideas before the more in-detailed design processes starts, therefore for this crit i will use it to get more feedback on the textures and pattern and styles that should be used in the design. This will allow the designs to reflect opinion of a wider audience as well as a professional in this field.

FEEDBACK-

first of all the designs where shown, and feedback was asked on which designs which has the most appropriate idea for the brief. the feedback over all was that a core style needs to be created that can be applied all over the different sites, a core style that groups together all the different items/products that the shop has to give a overall more obvious brand. The style should take influecenes from the cow name or pattern, as it was pointed out that this style will never be a trend that finishes due to the link to the name, its a more conceptual style that can be applied though-out their work over time without loosing the relevance. The memphis, 90's pattern was seen as aesthetically pleasing but that over time as its a current trend it would fade fast, its relevant to the current market but next year will seem very dated/past therefore would need re-design to fit the new trends. CREATE A CORE IDEA THAT DOESNT RELATE TO TRENDS BUT TO A CONCEPTS SO IT LAST OVER TIME.

After feedback from the pattern design it was feedback from the only designer who said i needed to go back and drawn wire frames ect, that i was focusing on the art direction too early on in the brief then i showed the rest of the work i had done for this brief. This then communicated the idea for the brief more accurately, this pointed out that for future crit with professional as they haven't seen any of our other work we need to explain everything from our brief in more detailed than i did eariler. After showing the wire frames the designer got more idea for the brief, that the link between the social media sites need to be more accessable and useable for the customer. ALLOWS THE CUSTOMER TO SHOP VIA THE SOCIAL MEDIA SITES MORE ACCURATE/NAVAGIATE  FROM ON SITE TO THE OTHER.

feedback summary -
VIDEO/GIF IDEA
use gif to attract the audience as this show multiple imagery and feature but not to over powering, same information shown but in stages rather than overpowering amount at once.

POSITIVE ABOUT THE FIRST PAGE
the idea about the textured first page that aims to reflect the way that vintage shoppers shop was seen very positively, this is as the crit said it highlighted the benefits of the shopping experience but in a digital way. Feedback was asked for on if the site needed to show the different of the vintage shopping experience to attract the audience whilst linking to the store but in a way that is useable as well, they felt this page achieved this aim whilst also advertising the brands logo and slogan to grab the attention of the audience directly. 

MAKE IT ABOUT THE EXPERINCE
links to the last idea, feedback was to highlight the difference between the highstreet shopping experience and the vintage one digital. why is it different? how can the site show this?

KEEP THE BACKGROUND SIMPLE
to be user friendly the site is currently to busy, too much going on and its complicated for the user, make it less bright/busy so its more directly usable/obvious where to focus

EXPRESS VIA GIFTS/HEADERS
use gifs to show the all the information but in small bust rather than all at once, show the imagery all together but without the audience needed to do anything. shows large amount of information but allows the audience to focus on it as its not all overpowering as its all at once.

OVERALL 
the crit main feedback that was expressed what that the site needed to link to the social media sites and shop style more overall to express the brands as a whole. It need to be redesigned to include the features selected that will make it more easily navigable for the user to shop via but also include more links so the audience can shop items they see on the social sites whilst using the social sites as a way to sell. These idea have been present from the beginning of the project but this crit allowed them to be expressed more correctly as on of the struggle with this crit was explaining what the aim was, what was being changed and why therefore now this gives a more direct direction for the site rather than just working on the design.

The crit feedback that the site need to have modernist feature to make it easily direct-able and use-able but also can reflect the shops busy, hand created, personal post modern style via the imagery and via gifs rather than the design features as this might make it more confusing/complicated for the user. THE SITE NEED TO BE VERY USER FRIENDLY. This means for design the aim is to go back the start with the aim to make it more simpler to use for the audience, but include imagery, headers and pop ups to express the nature of the brand rather than the full on over all site design. NOT SO FULL ON, TOO MUCH, TOO OVER POWERING.