At this point in the design process before wire framing the design of the site it's key to infidelity the components of the site that need to be included and kept on the site for valid reasons, these then need to be included in the wire frames of the site along with the other features added for design/aesthetical purposes.These feature will be the basic for the sire frame and the rest of the components will be added around them to work with the design to make it ease for the user to navigate.
features that need to be kept on the site to link to the house style and main branding of the store-
-branding
-branding colour scheme
-logo
-typeface
-page house style/basic layout
-home page simple
feature that make the site easy to use-
drop down menus
basket
filter search
search bar
offer banner
sort by option
related items
information at the bottom of the page (range of useful links)
benefits of the current site-
blog link
photography
promotional imagery
basic clothing imagery
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