Albion Farm
http://www.albionfarmshop.co.uk/
brand cover across website. menus, shop items/labels and social media
social-
also run a blog to update people/follower-
WHAT IS THE STYLE -
IMAGES -water coloured drawn image of the animals/food/imagery, clear consistence style for all imagery used
-focused on happy animals/nature
TYPE-very clear hand drawn main typeface, used for headers/logos, to reflect handmade/rustic nature
-secondary serif typeface, used for titles, slightly decorative/imperfect used to work with main type
-Helvetica, clear san serif typeface used as body, used to be readable
COLOUR-Duck egg muted blue used as main house colour, used across the site and menus
-light brown/cream coloured used as background, less clinical/clean than white adds to rustic nature
-texture applied over site and menus as to appear more handmade/non digital
The design of the menus and site is built around expressing the rustic yet professional nature of the farm. All the brands design fit together, setting a very hand made/manual tone. The design is very calm and welcoming due to the hue of the colours selected, the removable of harsh design fit this idea. Very adult/mature branding aimed at an adult audience.
BEST ONES IN THE UK, does the design reflect this?? any common themes??
-very colourfull
-bright/bold
-child aim colour scheme
-hand drawn type as main, san serif as body to be read
- used of logos/infogrpahics
-drawn images of animals
logo
-used of illurstation
-hand drawn text
same logo used on social media
-used to update with new animal births
-very cute imagery
Odds Farm Park
-main hand drawn type
-bright colours
-contrasting colours
-focus on cute imagery/baby imagery
logo-
have a range of social media -
-have a secondary san serif
Hall Hill Farm
http://www.hallhillfarm.co.uk/
logo
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