EP - Girls Pocketless Clothes, Logo Design

Logo Design 

ADDING HEARTS AND CIRCLE

BEST TWO

feedback-

'add the toy shapes'

ISSUE WITH CREATING FOR BAGDES/MIRRORS AND ZIP PULLS AS CIRCLE

add colour-

FEEDBACK-
CIRCLE IS MOST LIKE THE ORGINAL LOGO

OTHER MOCK UP -

FEEDBACK-

'gold is the most recognisable'
'gold on pastel is the best'
'pastel fits with audience/style'
'bright will stand out the most'
'i recognise the yellow'
'like all 3'
'type looks good, like the real thing'
'pastel look more retro'
'needed to stand out'
experiment with the shape"


Overall the gold was seen as the most recognisable, but this is hard to replicate physically due to printing issues. The gold one will be used in the media it can, screen printed posters, foiled stickers, badges and patches. The design will be altered to fit with the media and how it can be produced cheaply.

Due to this, the range of all 3 other design will be created, giving the campaign a range of different outcome with the audience can photo producing a large range of content.

The outcome will work together, to create a set or on its own. The ranges give the audience a choice to match the patch to their style, as many blogger/influences have a selected theme they follow and post about it allowed it to interact with the different range.

GOLD SCREEN PRINTED POSTERS/ORIGINAL LOGO
GOLD PINS
GOLD PATCHES
OTHERS WILL BE A RANGE

EP - Girls Pocketless Clothes, Missguided Barbie

Missguided Barbie

The current idea for the campaign is based around using retro Polly Pocket, to target the '90's girl power' millennial. A brand that has already used a retro toy from the 90's to appeal to their market is Missguided with their The Real Barbie campaign.

Missguided applied the Barbie logo and colors/style to a clothing collaboration range.  The campaign used color scheme related the original toy, leopard print patterns, the original pink.

THE NAME SEEL THE RANGE //POPULAR WITH THE BRANDS MARKET

https://www.missguided.co.uk/collaborations/barbie?gclid=EAIaIQobChMI87SBh7u12gIVC7DtCh2w_AU2EAAYASAAEgKLk_D_BwE&gclsrc=aw.ds#p=2

look book created

youtube video made -
https://www.youtube.com/watch?time_continue=2&v=92EO8keFqlc

blog related to content-

collection -

The campaign also includes feminist statement,  like 'Barbie more than just a Doll' this links to the bad ass babe theme aimed for my this campaign backed by the brand and nostalgic themes to meet the audience.

-pinks
-leopard print
-black/white
-camo styles
-sport wear
-street-wear
-shiny
-bold

VISUAL LINK TO LAZY OAF//GEM COLLECTIONS

VERY HEAVY USE OF LOGO AND COLOURS

EP - Girls Pocketless Clothes, Campiagn ideas

Campaign ideas

Polly Proper Pockets

Polly Pockets were a popular 90’s toy. The toy was aimed at girls at 5-10, which targets the correct audience of the audience at the time. This campaign uses the heavily recognised name and alters it to fit with the purpose of the campaign. This campaign name focus on the main aspects, express Girls, pocket and also that they need to be functional. This also follows the rule of 3 and the alteration make it easier to remember.  There might be a copyright issue with using this name.

Pocket Equality

This campaign focuses on the issue that women pockets are not the same as men's. The title is short and snappy to fit with social media use whilst directly expresses the issue. The visuals of this focus on the equals sign and pocket shapes. This idea may seem too serious for the issue, there is bigger inequality currently so using this undermines those.    

Proper Pockets Please

This campaign idea also follows the rule of 3 and the alteration make it easier to remember. This expresses the focus of the campaign and summarising what the audience wants. Again this would work on social media, but the issue does not include the mention of women.

FEEDBACK-

A focus group of the target market were asked for feedback on the campaign ideas. Overall the Polly pocket themed idea was seen as the most successful. This is due to the nostalgic reference used, and how it targeted the correct market age perfectly due to their heavy and association use of the toy/brand. The name will need slightly development though, as it was felt the ‘need’ and ‘want’ aspect of the campaign are missed, this could just be a new doll so need more explanation in the title.            

Fine Art Logo, Logo Change

needs to change logo design/shape/colour

YCN, Art Fund Brief - BrandGuide Lines

Brand Guide Lines


In the project pack, a range of rules has been given to guide the design of the project. This was the guideline given to the brand via the designers https://www.wolffolins.com/. This explores the limits of the design but has been set by the designer for the brand to use on the promotional work, NOT SET BY THE BRAND FOR THIS BRIEF. So if there is any slight variation this can be edited later, if won.

The aim is to stick to these but any issue can be sorted out later.  

DESIGN LANGUAGE

LOGO RULES

can use the national art pas vertically

DO NOT CHANGE LOGO

photography rules -

 TAKE GOOD PHOTOS

TYPE RULES 

Our primary typeface is Fugue Art Fund. Unless it is not possible, our communications should always be set in this font. 
Our system font is Arial, please use this if Fugue Art Fund is not available.

SUMMARY-
Art Fund uses the underscore is used as a device designed to take the eye on a visual journey. The underscore can be used to connect messages and represent journeys from one thing to another, but never for titles of documents. The Art Fund or Student Art Pass logo must be seen in the primary colors only. The secondary colors can be used for backgrounds and text only. The primary typeface is Fugue Art Fund, communications should always be set in this font. The system font is Arial, only use this if Fugue Art Fund is not available. The Student Art Pass logo can either include the ‘Student’ element above or next to the ‘Art Pass’, as seen by the National Art Pass Logo. The grid used must be based on square increments of 0.5 cm or 14 pixels.