Polly Proper Pockets
Polly Pockets were a popular 90’s toy. The toy was aimed at girls at 5-10, which targets the correct audience of the audience at the time. This campaign uses the heavily recognised name and alters it to fit with the purpose of the campaign. This campaign name focus on the main aspects, express Girls, pocket and also that they need to be functional. This also follows the rule of 3 and the alteration make it easier to remember. There might be a copyright issue with using this name.
Pocket Equality
This campaign focuses on the issue that women pockets are not the same as men's. The title is short and snappy to fit with social media use whilst directly expresses the issue. The visuals of this focus on the equals sign and pocket shapes. This idea may seem too serious for the issue, there is bigger inequality currently so using this undermines those.
Proper Pockets Please
This campaign idea also follows the rule of 3 and the alteration make it easier to remember. This expresses the focus of the campaign and summarising what the audience wants. Again this would work on social media, but the issue does not include the mention of women.
FEEDBACK-
A focus group of the target market were asked for feedback on the campaign ideas. Overall the Polly pocket themed idea was seen as the most successful. This is due to the nostalgic reference used, and how it targeted the correct market age perfectly due to their heavy and association use of the toy/brand. The name will need slightly development though, as it was felt the ‘need’ and ‘want’ aspect of the campaign are missed, this could just be a new doll so need more explanation in the title.
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