As this campaign aims to target Topshop's audience, their style idea could be applied to match the same market. Recently Topshop did a jean based campaign around personizing jean for its customer by various artists, this style of design could be applied to the campaign outcome.
One of the main area pockets are smaller for women is jeans, this campaign focuses on this, and adding detail to this, therefore, could be fitting.
-bold prints
-hand painted
-colorful
-bright
-feminine color schemes
-DIY style
IDEA, BASED IT AROUND ADDING A PATCH TO JEAN POCKETS-
inspiration -
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