Nasty Gal has recently released a range of pro-feminist clothing, based around supporting women and 'girl power'. The brand collaborated with a female artist to create the line, which is then sold for more than their original products.
'brave, ballsy, take-no-bullshit babe'
This campaign is targeting brands like this one, to create more equality in their pockets yet this brand appear as in to support women. This brand is using feminism as a trend to sell more clothes and to appeal to its feminist audience.
The style used could be applied to this project, matching the TopShop denim campaign as to also sell to this audience.
http://www.nastygal.com/gb/jaydee?sz=120
items
-bold/obvious
-in-your-face style
-aggressive
-bright and bold colors
-hand-made style
-nondigital
-links to retro themes (biker chicks)
-mine links
-use of bold simple shapes
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