I feel this was completed. It took a while to decide on the appropriate puns, a large amount of research was conducted into artists. Feedback from the audience was vital to see if they recognised them and their names so could understand the pun and therefore making the concept work. Feedback for the target market and focus groups was constantly gathered throughout this brief, this allowed the final outcome to be perfect for the market and fulfil the client's brief effectively. As a student myself, I could also use my personal opinion on this brief, and understand the audience.
The large brand guideline from the were at first very daunting, but after taking a while to study and understand them their presence made the outcome easier. These were stuck to heavily in the brief, showing in my portfolio I can work with clients and enhance their advertising whilst sticking to current styles.
This was a competition brief, sticking to the set deadline was vital for my ideas to be considered. This meant that good time planning was vital, therefore at the time this brief took precedence over other projects and other work had to fit around this. Being a competition brief also meant the brief had to be read many times, to gather a full understanding. Past work was also researched to determine what the client was looking for, defined as ‘ built around very simple concepts, that can be simplified into one sentence.’ This implied the client was looking for a strong yet simple the idea. This research defined that the outcome followed this pattern, and hopefully gives it more chance of winning.
Even though seen overall a benefit at the start of the brief the controlled brand guideline were felt as very restricting This, in the end, gave me chance to work on my copy and advertising skills, which is what I intended to use in the future so was overall a good aspect. The letdown and issue with the brief were the pixelated final poster, but the submission was digital to the client is unaware of these. This is just an issue for submission.
At this point in the year, I did most of my design work on illustrator. This was due to the control and easy to create a range of similar outcomes/development given by art boards, also as I was confidence using this software. This caused issued when printing this outcome, as the image was lost when dropped off at print because the file was not packaged, this mean the final printed outcomes are slightly pixelated. The photography student (Olivia Marshal) manages to hide this well in the photos, showing the importance of getting a professional to take photos of my final outcomes. After completing a work placement, I learnt that layout wise Indesign should be used for any poster work. This would have aided this outcome and removed the pixelation, also ensure the outcomes followed a consistent layout a lot easier. At the time I was unaware of the benefits of the media and thought it was best for book design only if done again would use this software and will for other poster work.
The outcome for this competition is a campaign that plans to drive sales of the Student Art Pass amongst university students in autumn 2018 using humour, a vast understanding of the audience and a link to dating.
There are two key messages are communicated; Student National Art Pass can help you switch off, relax and find inspiration and a whole year of art for just £5 as these aspects are present on all the final outcomes. The focus on dating creates a common connection all university students can relate to, opening the client up to more than just art students. This communicates that Student Art Pass as relevant to all student, not just the obvious art student’s category. The nationwide scale of the Student Art Pass is expressed via the GalleryGetaway hashtag campaign. The campaign is distinctive via the use of humour and common artwork the audience will recognize from studying in school. The design was kept simple to fit with the set brand guidelines but also to contrast the freshers’ week clutter, an outcome will be distributed around this time.
