Thursday, 22 March 2018

YCN, Art Fund Brief - Final Design ELEMENTS

Final Design 

RULES
-use the set typeface
-use imagery of art work
-use grids set
-use set colours

MADATORIES ELEMENTS
'There are very few mandatories for this campaign, but we would expect the campaign to feature the following elements:
•The name of the pass (Student Art Pass) 
•Reference to the price (£5) 
•A “call to action”. I.e. where can students and out more or buy a pass? For example, this could be the web address (www.artfund.org/student) or a search suggestion, like “search Student Art Pass”.
•Important: this campaign must treat the Student Art Pass as a stand-alone product, and should not draw any comparisons to the price of the National Art Pass.

You might also want to use a visual of the Student Art Pass (provided), but this is not essential.'

CAMPAIGN NAMES -
-will you van gogh out with me?
-feel frida call me after
-a date to rembrandt

IMAGERGY



all to be set landscape to match exitising posters-


includes the elements the audiecne will reconginse, 
-sky
-frida
-white ole men with black background


CAMPIAGN 
-needs to include logo and name
-needs to include hashtag



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