RULES
-use the set typeface
-use imagery of art work
-use grids set
-use set colours
MADATORIES ELEMENTS
'There are very few mandatories for this campaign, but we would expect the campaign to feature the following elements:
•The name of the pass (Student Art Pass)
•Reference to the price (£5)
•A “call to action”. I.e. where can students and out more or buy a pass? For example, this could be the web address (www.artfund.org/student) or a search suggestion, like “search Student Art Pass”.
•Important: this campaign must treat the Student Art Pass as a stand-alone product, and should not draw any comparisons to the price of the National Art Pass.
You might also want to use a visual of the Student Art Pass (provided), but this is not essential.'
CAMPAIGN NAMES -
-will you van gogh out with me?
-feel frida call me after
-a date to rembrandt
IMAGERGY
all to be set landscape to match exitising posters-
includes the elements the audiecne will reconginse,
-sky
-frida
-white ole men with black background
includes the elements the audiecne will reconginse,
-sky
-frida
-white ole men with black background
CAMPIAGN
-needs to include logo and name
-needs to include hashtag
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