Switch Off to Switch On
The client has stated that museum and galleries are places the audience can go to ‘switch off’ from technology. This was one of the primary selling points of the Art Pass. This idea takes the phrase, then adds ‘Switch On’ referencing that going to galleries makes the audience more aware, turning them on by giving them relevant subject to talk about.
Going to galleries and museum can be massively informative about issues, history and general knowledge that the audience couldn't find without the visit. Takes the audience out of their social media bubble or friendship bubble and invites them to discover the world, Turning them On. Show the audience there is a world outside social media.
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