-show they something they haven't seen before
-make it bright to fit with the brand colour scheme
-represent a range of artist styles
-make it modern, represent the new work
-show art galleries and museums can be interesting
-make it bold to stand out
-make it playful to represent the free nature of art/break stereotypes
-most will need to include type, but make it an fit with the art/stand out
-90's throw back styles targets new trends and also styles from the audience childhood
-follow the indie style of art they currently do
Overall the colour scheme given and the past work of the client shows their interest into bright and contrasting colour styles. This colour scheme is taken and inspired from the art work it's self, as to make the outcome reflect the vast range of work and styles that the art past allows the viewer access too. Visual research was conducted into a range of poster that use similar colour schemes, this was to see how effective these colour can be applied and style of design the colour schemes fit.
Primary research into art galleries informed how they allows the audience to access a range of different art styles, from traditional art work to sculptural work and more abstract modern pieces. The client has specified that the outcome needs to represent this breath inclusively, therefor needs to represent all the art work displayed which may be an issue. The research aimed to find a range of more abstract posters that could represent the different styles.
One way of visual representing this is via a more abstract bright visually playful style, which appeals to a student markets whilst stand outing/grab attention. A visual way this is done is often by Post Modern style of posters, the bright colour schemes explore in these posters match the brands guidelines. the work needs to make the galleries seems fun and inviting to the audience.
One main unique feature of the art galleries and museums is to show the audience new work, that they display work out of the common everyday, this aspect should be visually represented. The brief specifies that the work needs to stand out against the freshers leaflet ect, this idea is to do this via experimenting with a very abstract post modern unique design style. Kim Bo Huy works fit with this category.
http://kimbohuy.com/10360054
-playful
-overall colourful
-gradient used
-uses of bold forms
-very busy compostions
-visually shows movement/fluidity
-bold background
-type used as design element/design built around the type
-use of grids
-san serif type
-simple type/busy backgrounds
-contrasting colours used
A playful style will appeal to the younger market whist also representing the fun and playful nature of galleries. The project should aim to remove the common perception of art galleries/museum being boring and brand them as a place student should want to visit.
The outcome will need to include type, as the idea is based of a phrase. A range of bold, modern typestyles where researched as to see if there is an aspect this brief can incorporate. These type examples are is based of the playful nature needed, as well as being very legible and keeping to the primary colour scheme the brand asks for. In the original poster research the type can be seen as integrated into the design, it become a design element in it's self rather than added to the imagery.
-if the type if going to be decorative keep it's san serif so it's legiable
-keep to 3 colours
-drop shadows can be experimented with
-more the type around/experiment with typesetting differently
-keep the text a different colour as to stand out from the background
Most of the past work of the client involves photography of the art work, and photos have been given that can be used in the outcomes. Ader, is a indie clothing brand which targets the same market which also uses very similar styles to Art Fund (bold colours, simple type and photography based styles). The visual style of Ader design fits very closely within the clients aims and guidelines.
-italic type
-make the type block
-type colourful
-no black/reduce dark colours
-type is the focus
-squares/grid used
-each images uses 2/3 elements
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