first ideas -
(stick to current client brand guide lines)
doesn't seem to work, seems to fit weird with the branding and idea. If the He is separated from the ArtPass part it gives the focus on the word He, with links to gender and gender issues this campaigns aim to avoid
'Gallery getaway is better'
'top one looks better'
'heart pass seems a bit medical, like a medical'
After studying the name as a hashtag it was felt overall that it should be changed to GalleryGetaway. This as it as links to the idea of date and going to galleries but also ties in with the cross country element the client asks for. Also visually, when applied to the brand this name fit better with the style and restrictions set.
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