YCN, Art Fund Brief - Final Idea IMAGES

Final Idea

After the crit it was made clear that the final idea should be based around showing the art work along side the campaign slogans and to think of an overall campaign name.  The artwork should be shown as this is how most brands represent the art work, whilst also setting a recognisable tone to the campaign. It fits the current brand guidelines as well, therefor fulfilling the client needs and coordinating with their other brand work.

USE ARTIST IMAGERY
TRY TO USE THE MOST FAMOUS/RECONGISEABLE


The campaign needs to appeal to a general student audience, to achieve this the audience need to able to recognise the artwork and link it to the artists. To find out which artwork the audience recognise and associate with the artists the most a survey was conducted, the outcome of this will feedback which art work to use for each poster.

survey

filled out by students

FEEDBACK -

FEEDBACK-
-will you van gogh out with me?
gogh art work, feedback on which the audience recognise the most survey
'starry night works well for concept '
'most people had to draw starry night in school/are shown it so recognise'
'starry night or self portrait'
'sun flower are very recognisable but don't fit with the idea'
'starry night is the best'
PICKED -STARRY NIGHT

-feel frida call me after
frida work, feedback on which the audience recognise the most survey
'self portraits are by far the most recognisable'
'her self drawing, because everyone recognises her look'
'anything with the unibrow'
'the monkey one'
'the one with the animals and herself'

-a date to rembrandt
remebrant art work, feedback on which the audience recognise the most survey

'hardly recognise any'

'only dark painting of white men'

'the group one definatly'

'the group one is the only one i've seen'

'the man with the hat'

'the group one fits with the content'

FINAL ARTWORK

ISSUE SOME LANDSCAPE, ONE PORTRAIT