One idea for this brief is to make student visit the museums on dates. Dates can often be expensive from students, going for drink or food ect. This idea is built around the art pass allowing them reduce this cost, as they can go out and do something fun together but cheap whist also learning.
A common twitter trend over the last few weeks was punny valentines day card, these are heavily shared and followed due to the humour yet also pop-culture references.
The visual design of the cards are really low quality, but this ads to the humour as put the focus on the type and imagery. The card are designed as to be not visually pleasing, to mimic the low quality of the jokes.
The popularity of the cards relays on the audience finding them funny enough to share them, and the popularity of the pages of the cards shows that this is effective for the social market. The client is aiming for a digital outcome, that works over social media, this is a style of humour fits within this. The outcome following a trends is a concept the client explored effectively in the Meme campaign, which also allows the client to see up-to-date and relevant in the eye of the consumer. Using a common trend the audience is interested in created a brand connection and understanding of it's market.
This would also allow the a campaign to create an outcome the audience want to share themselves, helping the campaign be driven over social media via its consumer meeting a larger market.
The puns are very simple, they can be clearly and quickly understood by the audience. Mostly they relay on language based jokes which links to the imagery included. They are traditionally what would be classed as 'bad jokes', a simple play on words. This link to the meme brief the client created last year, using humour to sell over social media the younger market.
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