EP - Girls Pocketless Clothes, FINAL Evaluation

Through this project, the ideas were derived from the research directly. I think in-depth research allowed the final outcome to be stronger as it pinpointed the issues, who to contact and also how to appeal to them. Constant feedback from the target market also allowed the outcome to fit for them and its purpose, considering their views altered the colour scheme and idea selection to accurate for the market. Also, a big influence on this project was past research, from OUGD601 and in-depth understanding of social media advertising, and how to manipulate this media.  This showed how theory can be applied cross modules.

The weaknesses of this brief were the time management, the project ran over the time due focusing on other work in January/December. Also, funding was an issue with this brief, the outcome could be applied to across different media, possibly more suitable media (Pin and Patches to fit current trends) if there was more funding available. The Logo would have been preferred in Gold over pastel background as this is more recognisable, but this was not possible on Badges or Mirror, also not for social media. The coloured screen prints aspect also had a few issues, due to the screen being damaged but could not be redone due to time limits and being 3 coloured layers.

A 3-month break was taken from the project, this was to focus on other deadlines but mean the project last over it’s intended timescale. There was also a few issues with the production of the outcome, as the company creating the Mirrors etc took weeks longer than promised to dispatch. This caused a lot of stress, and also repeated contact with the supplier as it was out of my control. I‘m of the opinion this was due to it being a student project, not a live brief.

The software used for these brief focused on Illustrator, as this is the most suitable and easy to manipulate type as well as being industry standard. Photoshop was used to create the product image for print, as the supplier defined this, also so they could make any needed edits. Screen prints were created to add a personal touch to the packs with lacked this before. Also to take advantage of the gold ink available in this media to print on a range of pastel surfaces as this is the cheapest, fastest medium for multiple similar prints.

Overall I’m really very happy with the final outcome, I feel the product, the range of media used, distribution channel is fit to target the correct audience. Whilst the overall campaign came together very well visually as well as functional. The in-depth research violated the issue need, allowed the issue to be understood and then to pinpoint how to change this.  The study of current trends also allowed the item to relevant.