AIMS-
squares/geometric
unsure about imager or logo
colourful, pastels
lines
clean cut, digital type
legiable
black and white logo
VERY SIMPLE
RESEARCH-
RESEARCHED LOGOS TOGETHER, TO SEE WHICH SHE'S LIKES BEST
TYPE-
san serif
thinner
harsh termials
thicker letters, wider
uppercase, or the first letters uppercase
no too girl
seem serious
RESEARCHED TYPES TOGETHER, TO SEE WHICH SHE'S LIKES BEST
just 'LM' MORE DECORATIVE, have to stand out, different colour or
liv marshall, simple
most liked, like the kerning, edit the tracking tiny bit, keep the thickness ADAM TYPEFACE |
one of these as the typeface
weird r |
less square r |
OTHER TYPE/BODY TYPE -
lower case type
stick to san serif, maybe test it
try a range
-overlay
-two logos
-letter and also initals
-try L, LM and M
-have the logo as her, not photography
- photography on the business card but not in the logo
ordered paper for the brief -
to compare colour idea, texture sample and thickness of paper for the business card sample of paper where ordered. These allow the client to see the quality the outcome could be produced on, and to pick the most suitable style, explore a range of different ideas.
the colour picks are selected by the client, as well as a few suggestion from the designer
samples when they've come
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