YCN, Art Fund Brief - Campaign Research

As part of the brief the client gave a selection of adverts, these are the newer campaigns released by the brand. The campaigns all followed the 2016 rebrand of the client, personal research showed before this rebrand the client also released adverts.

The client has not given these, showing they're not overly proud of these adverts now or showing how they do no want to miss lead as they don't fit with the current branding. This showed the need for the branding to be followed by this outcome.

Although not given these adverts also follow similar rules to the adverts analysled earlier. This reinforced the brands interests in campaign built around clear simple ideas as again these can be easily summarised and explain in 1 sentence.

https://www.campaignlive.co.uk/the-work/sector/media-entertainment-brands/arts-and-culture-brands/5848

'show the audience how far away they are from famous art work'

 https://www.campaignlive.co.uk/article/art-fund-never-far-art-101/1366527

'show the contrast being the thought process of the art work and the useful nature of the art pass'

https://www.campaignlive.co.uk/article/art-fund-national-art-pass-101/1158178

common features -

simple idea

clear type

simple layout

focus on art work not museums

sticks to brand (old branding)

include art work titles/famous references

different features-

old branding used

duller colour scheme