YCN, Art Fund Brief - Crit

CRIT SLIDES

 -explain brief

-show what they don't want
-busy messy/over powering

-all their branding is the same
-very strict rules
-36 page document sent over
-struggling due to design restrictions

 -inspirations
-when viral
-digtial outcome

-final idea

-final campaign

-make it hashtag?(any ideas)

 -feed on ideas
-explain concepts

-explain how research showed most mimic the exhibitions
-is my own style distracting

 -should the style change
-can i add more of my design style

FEEDBACK ON STYLES-

'like the middle idea best'

'like using the artwork as the background'

'submit the middle idea'

'do one in your style then submit both'

'stick to the rules for submission'

'arty one look good, but not for the client'

FEEDBACK ON SAYINGS/COPY -

'really good'

'very funny'

'perfect for target audience'

'would appeal to student as appeal to me'

'simple enough to work'

'keep to 3'

'keep to artist people will recognise, like current ones'

'separate the GO, so its readbale'

'like the posters'