YCN, Art Fund Brief - Idea 2, Cheap Dates

Student often date a lot, as researched showed they date more than any other generation. Both in relationship and meeting new people single, student often go out on dates therefor are often looking for new ideas, things to do and to visit. This combined with the low disposable income means that often student try to go on date at the cheapest available places, like bars and restaurants (wither-spoons). 

One idea for this brief is to make student visit the museums on dates. Dates can often be expensive from students, going for drink or food ect. This idea is built around the art pass allowing them reduce this cost, as they can go out and do something fun together but cheap whist also learning.

The concept being this campaign would be to motivate students to go on date at museums or art galleries. Convince student that arts galleries could be more interesting, worthwhile and fun dates compared to their current dates. The art pass makes this a valid ideas as they can visit a range of places for cheaper or free. Convince students to buy art passes so they can go on dates. 

GO TO GALLERIES NOT PUBS

first ideas -

pun based idea, 'will you van gogh out with me?'

valentines card based idea

tinder based campaign selling the art pass

'unlimited free first dates'

'art not spoons', art vs common dates

'learn something new with someone new'

'take a beauty to see beauty' 

cringe pick up line idea