Women's clothes have smaller, fake or no pockets. Women need to carry things, they need pockets and these need to be big enough to hold items safely.
WHY?
The companies making the clothes also make bags and want to sell these, some designer feel they ruin the shape of garments, the designer does not see a need for them as the audience 'always carry bags'.
SOLUTION/IDEAS
WHAT SHOULD BE DONE?
-create a social media presence, branding ect
This would take the form social media campaign shared by the consumer. This sharing then shows the consumer need for pockets to brands.
-inspire brands to change via posters
This would be a campaign that targets brands, demonstrating quotes ect. This would then be sent to brands or post around shops/shopping centers focus fulling making brands change.
pussy riots
see red posers
-create a guriella style campaign
This would use guriella style advertising tenchqiues to show the issue to brands. This could take many different physical forms.
-zine that shows artist work related to the issue
Compile all the artist worked related to this issue ina zine, then send this to brands to show the range of views on the issue. This could also include points of view stories, and artwork created to support the issue.
-a campaign based around raise awareness of the issue
to advertise the issue, show this to brand as to inspire change
digital text - less feminine
Overall the aim of the outcome should be to raise awareness of the issue, the aim of the campaign should be to visually demonstrate the consumer discontent to brands. Give the consumer a platform and means to support the issue, then showcase this to persuade brands to change.
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