WHAT: Instagram Influencers
-HAVE LARGE FOLLOWING
-RELATE TO THE PRODUCT
-ARE PAID TO SHOW IT
https://techcrunch.com/2017/06/14/instagram-sponsored-posts/
http://www.thedrum.com/news/2017/06/13/93-celebrity-influencers-dont-signpost-ads-correctly-instagram
https://www.recode.net/2017/9/14/16290536/social-media-how-much-celebrities-make-ads-advertising-instagram-influencer
http://www.twelveskip.com/guide/making-money/1228/ways-to-earn-money-on-instagram
https://www.forbes.com/sites/forbescoachescouncil/2017/11/20/how-to-make-money-off-your-instagram-account/#7d5a4a4f6af0
'Of course, to be effective a sponsored post has to sit well with the influencer’s audience and appear like a genuine recommendation from the influencer.'
'The ideal sponsored post shows how the brand’s product fits perfectly into the Instagrammer’s life, and how it can just as easily fit into the lives of his or her followers. The top Instagram influencers, with thousands of engaged followers in a popular niche, can command very healthy fees for making sponsored posts. A Grouphigh Influencer Marketing Report survey suggests that a mid-level influencer can charge $200-$500 per post. '
'Kim Kardashian West has been able to command $300,000 for a post across all of her social media platforms. Of course, her 87.1 million Instagram followers do put her in a class of her own! A typical post by any of the Kardashian / Jenners clan usually earns at least $200,000. Often Instagramers create the content, and the brand then has the rights to reuse that content in their marketing and on their website.'
https://influencermarketinghub.com/instagram-money-calculator/
'"Brands look for people, regardless of follower size, that have a highly engaged audience," explained Thomas Rankin, cofounder and CEO of visual intelligence platform Dash Hudson. "Most commonly this is measured by an engagement rate, so ratio of number of likes and comments to number of followers."
''"We’ve seen research that shows teens and young adults are very influenced by these celebrities when it comes to making a purchase," said Debra Aho Williamson, principal analyst at market research firm eMarketer.'
''The Federal Trade Commission is paying attention. It recently stated that celebrities need to be clear when they're getting paid to post. Hashtags like #ad, #sp and #sponsored--which have been appearing on celebrity pages more frequently since the FTC began cracking down this year--may not suffice. The agency now says that if celebrities review products they were sent for free, that should also be disclosed.'
https://www.forbes.com/sites/natalierobehmed/2016/11/16/inside-the-business-of-celebrity-instagram-endorsements/#77aca0bc5724
'More than anyone would like to admit, when they see a product being discussed by a number of people, it gathers momentum and people, whether they like it or not, are influenced by this.'
'Brands rely on the likes of Kim Kardashian and Kylie Jenner (or any world famous celebrity to be honest) to help them generate sales – that’s because it works, FACT!'
'Whether it be beauty, or even fashion, you throw two of the most famous sisters in the world, with a combination of 110.8 million Instagram followers into the mix, you are going to see some traction!'
https://www.silverbean.com/blog/luxury-beauty-affiliate-program/
http://blog.woomio.com/2016/09/29/3-types-influencers-engage-properly/
'One in four teenagers admit they are more influenced by celebrities than people they know, according to a new survey'
http://www.telegraph.co.uk/news/uknews/6012322/Teenagers-most-influenced-by-celebrities.html
Media influence on teenagers can be deliberate – for example, advertising is often directed at children and teenagers. This means that children and teenagers are increasingly conscious of brands and images. You’re not alone if your child has pestered you to buy the next ‘in’ thing!
http://raisingchildren.net.au/articles/media_influences_teenagers.html/context/1106
‘Influencers are Instagram users who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Your brand’s influencers are users that employ your brand hashtag who have the largest number of followers.’
https://www.pixlee.com/definitions/definition-instagram-influencer
Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers. In business to business (organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers.” - Business Dictionary
https://influencermarketinghub.com/what-is-an-influencer/
https://www.highsnobiety.com/2017/01/16/kim-kardashian-west-instagram/
'Kardashian-West is one of a new generation of celebrities responsible for directly encouraging our use of social media – she interacts with us online, makes unthinkable amounts of money from sponsored posts and prides herself on giving fans unfiltered access to her personal life. In return, many of us do the same.'
http://edkandcompany.com/instagram-marketing-learning-a-lesson-from-kim-kardashian/
'When considering a social media marketing program on a platform like Instagram or Twitter, it’s important to understand each platform’s policies and how it can work with your brand or company. The power of instantaneous promotion through social media is undeniable; this direct-to-consumer advertising is rapidly growing among businesses. The situation with Duchesnay and Kim Kardashian was certainly very specific, especially in a highly regulated industry such as big pharma, but the overall lessons are the same.'
'If you ask a marketer what the 3 most important aspects they look for in an influencer, you’ll most likely hear:
1. Content and how it matches up with the marketers brand
2. Influencer demographic (age/gender/geo)
3. ‘Influential power’, meaning influencers presence on social media and how strong the engagement is from their followers
Kardashian West makes the most out of all 3, where the products she sells are related to her lifestyle and clearly showcased on her Instagram account. Her demographic fits perfectly with a female audience interested in purchasing beauty products, fashion magazines or popular celebrity merchandise. Finally, the amount of followers and engagement from her audience makes her ‘influential power’ immense and highly attractive for marketers.
'Influencer marketing is all about people. This makes communication, flexibility and creativity critical for building a successful influencer campaign. The obvious advantage of using Kardashian West is the ability for businesses to market their product through her popular brand and high-quality content, which is tailor-made for her audience. Balancing the relationship between marketers and influencers is essential when moving forward with influencer marketing. It’s important to remember that this is a collaborative effort, meaning both the marketer and the influencer share the risk, failure and success – making them equally responsible.'
http://blog.woomio.com/2016/10/25/influencer-lessons-worth-learning-from-kim-kardashian-west/
HOW:Affiliate Marketing
'a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. "most of my earnings are from affiliate marketing, direct ad sales, and sponsored posts"
https://www.google.co.uk/search?safe=strict&q=Dictionary
'Definition: A way for a company to sell its products by signing up individuals or companies ("affiliates") who market the company's products for a commission .'
'There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.'
https://www.entrepreneur.com/encyclopedia/affiliate-marketing
DEFINITION of 'Affiliate Marketing' Affiliate marketing is an advertising model where a company pays compensation to third party publishers to generate traffic or leads to the company’s products and services. The third party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company.
https://www.investopedia.com/terms/a/affiliate-marketing.asp
Media influence on teenagers can be deliberate – for example, advertising is often directed at children and teenagers. This means that children and teenagers are increasingly conscious of brands and images. You’re not alone if your child has pestered you to buy the next ‘in’ thing!
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