A range of idea outcome for this brief have been discussed and it was feedback more research into feminist campaigns and how they worked was needed. This was to see which campaigns worked, how and then how this can be mimicked via this brief outcome. Learning for the past failure and successes will allow this brief to incorporate these.
AIMS-
what form do they take?
how do people show support?
what makes the difference?
what media do they use?
how do they use?
common features
https://mic.com/articles/80229/23-inspiring-feminist-digital-campaigns-that-changed-the-world#.AUOLX6xjR
http://welkermedia.com/daily/inspiring-feminist-campaigns
https://www.theguardian.com/lifeandstyle/2014/jan/06/how-to-run-a-successful-feminist-campaign
http://www.adweek.com/brand-marketing/these-women-empowering-ad-campaigns-win-inaugural-femvertising-awards-165949/
Lululemon Backlash
SNL
Rick Ross/Reebok
-ultraviolet created a pressure campaign
-also organized a protest at Reebok flagship store, and created digital ads on Facebook and online ads for the search engines, all aimed for people who “liked” or searched Reebok on social media and Google.
Sexist App
-social media influence raise awareness
GoldieBlox
-TV ad, during the super bowl, most watched TV
https://www.youtube.com/watch?v=eyTQDX-ItiM
Keep Ken Out
Women Under Siege
-#RapeinSyria;
The Representation Project
http://therepresentationproject.org/ nonprofit's online activism
Stay with pp
-tumblr page
Not Buying it hashtag
-social media campaign
-online rejection
http://therepresentationproject.org/
£10 Campaign
-online camapigning
-showing support
BareMinerals
-social media campaign
-online rejection
-online petition
-boycott
-online campaign
UN Women
-social media campiagn
-google campaign
It's On Us
-poster campaign
-tv ad campaign
-social campaign
-celebrity awareness
-t-shirt and bag campaign
http://www.itsonus.org/
Why I Stayed
-hashtag/social campaign
-events/sign campaign
You Ok Sis
-twitter hashtag campaign
-poster campaign
How to set up and run a successful feminist campaign
Build a network,
Keep it simple,
Make it easy for people to support your campaign,
Personal stories are powerful,
Don't be humourless,
Start a feminist group yourself,
Be ready for the backlash
Like A Girl
-shows issue
-shows solution
-TV ad campaign
-social media campiagn
We Can Do It
-poster campiagns
This Girl Can
-social media campaign
-tv adverts
-events
-celeb promtion
-interactive adverts
-app
Votes For Women
-poser campaign
-protest rallies
-print campaign
"You've Come A Long Way" — Virginia Slims
-poser campaign
-print campaign
-print campaign
OVERALL FEEDBACK-
-social media is a very good way to show support and to convince brand to change
-but don't rely on just social, have a print or tv aspect too
-make the message clear
-the professional campaigns have a very simple branding
-not overly feminine visually
-simple to understand
-create community
-have a social hashtag
-create a campaign people want to wear/share
-make it easy to support
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