final idea
To create a campaign supporting the use of functional pockets in women clothing, with the aim of convincing brand to change their clothes via showing the consumer discontent. Social media based campaign, with pin and patch aspects. Low cost campaign, non profit charity supporting a charity with the funding. Distributed via the social media sites and it's users to show the support. Create a campaign that the audience want to share/wear/support. Needs to focus on appealing to 13-35 as the target market, but not excluding older users. The name will take the form of a hashtag, simple, 3/4 words and straight to the point/needs no explanation to work over social. The tone and visual must be relevant to the cause, not overly serious as to offend. The visuals will celebrate this a feminine issue, as to increase shares/set market. It needs to be aware of current trends and the audience interests.
No comments:
Post a Comment