EP - Girls Pocketless Clothes, Instagram/Twitter/Snapchat Advertising

Instagram/Twitter/Snapchat Advertising 

FOCUS ON THESE AS THESE ARE THE TARGTE MARKET SITE

Instagram Advertising 

https://oursocialtimes.com/9-case-studies-where-clever-instagram-marketing-got-huge-results/

https://later.com/blog/instagram-marketing-campaign/

https://owlmetrics.com/blog/15-most-creative-instagram-marketing-campaigns-of-2017/

http://mediakix.com/2017/11/instagram-case-studies-top-brands-campaigns-examples/#gs.LWcE6RM

FROM INFLUERNCES

FROM BRAND

Twitter Advertising

Hashtag Campaigns -
Hashatags can be used to group together the theme with common themes, they allow the content to be posted on a collective page. Also have 'trending' tweets, which is the most popular tweet topic are then shared to all users, this promotes the users to join hits conversation. If a campaign can get trending it can get a large number of responses, this should always be the aim of a twitter campaign.

Sponsored Tweets
A sponsored tweet is used over twitter, these are paid for adverts that get places in users feeds. These are very similar to Facebook targeting ads and use the same theory. As with Facebook, this can reflect negatively back to the brand. Due to this, these will not be used as part of this brief. The aim instead should be to get tweets topics trending and a large amount of consumer to tweet using the hashtag.

Snapchat Advertising 

One of the main points the essay discussed and concludes is the importance of a cross-media campaign be built for each channel. Rather than just applying the same content over the channels, it needs to be created to integrate. To do this effective over the platforms in-depth specific research into the features, current advertising capability, the user experience needs to be considered. The outcome needs to be based on how the consumer engages with each individually,  suit the uses to take advantages of these. 

   

Snapchat was discovered in the research to be one of the main sites the targeted audiences use, on facebook and twitter. Do to this the campaign needs to cover this site, indepth and take advantage of its features.

 OBJECTS, PICK THE ONES THAT FITS

 DIFFERENT WAY TO ADVERTISE

AUDIENCE TARGETING METHODS SIMILAR TO FACEBOOK

FEATURES OF SNAP CHAT -

LENSES

These apply to users faces, these move with the user and allows them to apply imager to their faces then share this with their friends/followers.

-visual based

-allows audience engagement 

-allows the audience to be part of the brand

-lighthearted/fun to engage with

-applies images/alteration to users faces

-direct use

-allows the audience to be part of the campaign, apply the campaign to their face

-interactive/moving image

FILTERS

Lenses are interactive, they allow the user to apply it to their face then capture the image, whereas filter applies to already taken images. This often related to a place, time or event, the user can apply the filter to this image to show the connection to the event. The can be made to fit an intended area, only those in that area can apply them or can be created to be applied worldwide.

-flat image/design

-applied to an already created image

-allows users to group their images with an event/place

-can be edited for different places

-creatively designed

-brands an image

-set layout/placement/size

STICKERS

The sticker is an image feature of the snapshot, as with the filters the user can apply the stickers to an already taken image only. These are designed to apply to the image without a background, they can also be changed shape/size/placed wherever the user intends.  The difference between the stickers and filters is there is a wider range of stickers, they have more design control with the placement and size of stickers, also these are shared worldwide not in one area.