Lazy Oaf is an indie clothing brand in the UK, one of the main themes of their clothing is retro feminist femininity. The brand targets indie edgy 16-25, with garments based on the feminine theme but combined with 'continually inspired by youth nostalgia, teenage rebellion and a sense of apathy towards conforming to the norm.'
GIRLY, RETRO GET REBELLIOUS
clothing style -
GEM-
''I wanted G.E.M to celebrate what being a girl is all about for me. I have always believed in and worshipped badass front women and girls that just do their own fucking thing. G.E.M is about girls who have the balls to do what everyone tells them they would never be able to do''
-heart shapes
-retro inspired
-frills
-patterned
-aggressive contrasting type
-print heavy
-feminine colours
-feminie aspects and contradicting visual
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