Feedback for the campaign name idea was to design the campaign around the aesthetic of the retro children toy the name derives from. Polly pockets have bee around for many years, starting the 1990's till now, due to this, there is a range of different logos. The idea is to use the original logo from the 1990's as this is the most recognized to the target market as they would have grown up with this, but this needs to be checked.
To see which the target market recognize the most, and confirm personal beliefs, a group of the target market will be asked which they would pick.
LOGO RESEARCH
orginal -
other logos-
feedback -
USE THE OLD LOGO, NO ONE HAS SEEN THE NEW LOGO/NOT FOR THIS AUDIENCE AGE RANGE
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