In the project pack, a range of rules has been given to guide the design of the project. This was the guideline given to the brand via the designers https://www.wolffolins.com/. This explores the limits of the design but has been set by the designer for the brand to use on the promotional work, NOT SET BY THE BRAND FOR THIS BRIEF. So if there is any slight variation this can be edited later, if won.
The aim is to stick to these but any issue can be sorted out later.
DESIGN LANGUAGE
LOGO RULES
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| can use the national art pas vertically |
photography rules -
TYPE RULES
Our primary typeface is Fugue Art Fund. Unless it is not possible, our communications should always be set in this font.
Our system font is Arial, please use this if Fugue Art Fund is not available.
SUMMARY-
Art Fund uses the underscore is used as a device designed to take the eye on a visual journey. The underscore can be used to connect messages and represent journeys from one thing to another, but never for titles of documents. The Art Fund or Student Art Pass logo must be seen in the primary colors only. The secondary colors can be used for backgrounds and text only. The primary typeface is Fugue Art Fund, communications should always be set in this font. The system font is Arial, only use this if Fugue Art Fund is not available. The Student Art Pass logo can either include the ‘Student’ element above or next to the ‘Art Pass’, as seen by the National Art Pass Logo. The grid used must be based on square increments of 0.5 cm or 14 pixels.
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