The current idea for the campaign is based around using retro Polly Pocket, to target the '90's girl power' millennial. A brand that has already used a retro toy from the 90's to appeal to their market is Missguided with their The Real Barbie campaign.
Missguided applied the Barbie logo and colors/style to a clothing collaboration range. The campaign used color scheme related the original toy, leopard print patterns, the original pink.
THE NAME SEEL THE RANGE //POPULAR WITH THE BRANDS MARKET
https://www.missguided.co.uk/collaborations/barbie?gclid=EAIaIQobChMI87SBh7u12gIVC7DtCh2w_AU2EAAYASAAEgKLk_D_BwE&gclsrc=aw.ds#p=2
look book created
youtube video made -
https://www.youtube.com/watch?time_continue=2&v=92EO8keFqlc
blog related to content-
collection -
The campaign also includes feminist statement, like 'Barbie more than just a Doll' this links to the bad ass babe theme aimed for my this campaign backed by the brand and nostalgic themes to meet the audience.
-pinks
-leopard print
-black/white
-camo styles
-sport wear
-street-wear
-shiny
-bold
VISUAL LINK TO LAZY OAF//GEM COLLECTIONS
VERY HEAVY USE OF LOGO AND COLOURS
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