first mock ups -
After sending over a few quick hand drawn idea for the blog and getting feedback on these the first Digital mock up where created, these were done without colour choice ect finalised but just to get a feel for the style of design the client is aiming for. JUST ABOUT TYPE STYLE.
style 1- retro bubble text
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-90's retro style used as both girls where born in this era
-sticks to the playful idea
-uses a non serious typeface to reflect the informal nature of the blog but combined with the harsh san serif type adds a level or seriousness/links to the topics discussed
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-fits with the idea of a no gender audience the client aims for, as well as the style reflect in the current blog
-playful style fits with the lighthearted nature of the blog and the writing style
-fun and lighthearted typeface used to mimic the theme seen and present on the blog
-overall very informal, as to match what the client aims for
-over all this design might use too much decorative letting for the small space available on the blog (simplify)
-reflects and links the bubble theme/name
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style 2 - more post modern/trend type
- uses the contrasting type to apply emphasis on the bubble part
-uses both 'gendered' colours to equal out the use
-uses most pink due to feminine nature of the stories, audience and writers
-uses illustration add a more playful tone
-sticks to pale yet contrasting colours to achieve the bright nature asked for
-informal due to the morphed type style, adds a playful aspect
FEEDBACK-
The first idea was seen as the best by the client, but personally i felt this idea was too busy, and the over decorative nature of the type mimic childrens books/child friendly ect which would give the blog a more immature impressions. Therefore a few mock up where created, this was to explore different more mature style but with the same themes.
After past feedback for the client more free hand drawn design have been created, this is to inspire the digital mock up for the final design the client wants. Personal experience is that type pieces work best when drawn then scanned in and digitise, therefor this was the method for this brief. This also gave more idea that could be sent to the client to receive feedback, this is as currently i'm still slightly unaware what the client aims for and wants. Currently the client and myself have very different views on what would work best, therefor these are to get a better idea of a design we both like.
feedback -
-likes the bubble/fluidity of the bubble writing
-make it 'bouncy'
-like the combination of simple type and bubble type, use both
-wants it very decorative and fun/playful
-likes the second and first ideas best, mock these up
style 3 - mixture of hand drawn/digital/ take from feedback inspirations
-adds a modern twist to the type
-style taken from the research the client likes and the feedback the client has given
-drawn type to give a personal aspect to the type, taken from the current blog style
-combines styles as this was feedback that the client preferred a mix of style earlier
-appears formal but with a informal twists, linking to the idea the blog covers serious issues but in a non serious manner
-much more informal style of design
-taken from the bubble type idea
-based are fluid forms and shapes, inspired by the current style of the blog
-shadow added as to add colour to the design
-based of the feedback from the research the client liked, but with a more personal twist
-could be illegible at a smaller size
-not very easily readable
-combine the idea together
-use the bubbled text with the shadowed background
Final Developments
Now a style has been created that the designer and the client are both happy(ish) with, this can be developed further into the final piece, the last two idea have very positive feedback. The next idea is to combine these together to get the final design, using the different style and colour schemes.
All these were then sent to the client as to get any last feedback and to see which the client and her partner felt worked best.
-make the colour brighter
-make it more colourful
-they are happy with this design
final final developments -
aim - MORE COLOUR
feedback -
The client then asked for the hand drawn type to be placed on the over design, then placed in white but i predicted issues with the legibility of the white type at a smaller size, therefor changed it to white but also sent over a black version with an explanation about the white not being readable at a small size
(for the logo).
FINAL FINAL FINAL DESIGN
feedback -
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| FINALLY |
final design-
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