OUGD603 - Nina's Blog Evaluation

Nina's Blog Evaluation 

This brief showed a range of issues with my practice as well as things I need to consider in my work and future briefs.

For this idea, I offered to do more work for the client than was asked for originally (digitally drawing the images), due to this for the other brief I need to clarify this with clients at the very start of the briefs. At the start of live briefs form now on I aim to write a list with the client of what they want from me so we can define this at the start and make sure the payment fits with this.

One of the good aspects of this was the sending of research, doing this allowed me to pinpoint what the client wanted and their aims at the start. This gave both the designer and client a visual idea of the outcome so they both understood what was being produced. Also defining the audience and limitations at the start meant this where at the forefront of the design from the start. The lack of gender and age range meant that these styles were considered for the start of the brief.


I think on the most successful aspect of this brief was learning to send a wide range of ideas/designs to clients. This proved really useful, it gave them a choice and input to the design process meaning they were happier with the final outcome. This was then used for the Fine Art brief, Olivia’s Branding and Peter and Paul outcome successfully after being learnt from this outcome. Also visually the type was successful, this was due to compromising from designer and client. The client understood my role and knowledge of what looked better then consider this, I understood the client needs and aim so included these in the design. The final type fits with the genre, expressing the correct tones aimed for. Sending over research at the start to define the client aims and preferences was also very useful in brief, as it allowed me to visually assessed what the client needed and wanted from the start, so it could be applied for an early stage.

The weakness with this brief ended up being the colour scheme. This was defined by the client but personally, I feel it’s too bright and give a childlike tone to the outcome, I think this should have been more muted. I offered to do more work for the client than was asked for originally (digitally drawing the images), due to this for the other brief I need to clarify this with clients at the very start of the briefs. At the start of live briefs from now on, I aim to write a list with the client of what they want from me so we can define this at the start and make sure the payment fits with this.

Time management was very good with this brief, it took the set time and this was kept too even with the re-designs. This is due to taking on the project at a less busy time, allowing it to be the focus.

RGB was used of the design, this was as the outcome was purely digitally based so to work best for on screen. For the designs, Illustrator was used to focus on the manipulation of type. This gave greater creative control to the design and smoother edges to the outcomes, illustrator also works with vectors rather than pixels so the final outcome could be made larger or smaller for any need without pixelation for the social media use and applications. The final files were sent to the client over google drive to keep the high quality, in TIFF and PNG form so could be uploaded to social media. Also, the client does not have Adobe software so any adobe files would be unusable.

Besides the colour choice, I’m happy with the outcome. This due to the comprised made by the client and myself. The client originally preferred some other ideas, but I pushed my point and these were excepted. I think working with this client gave an insight into live brief paid a brief, and how to liaise with clients. It defines a  range of things that need to do in future for live briefs

-decide on research/inspiration together
-set a list of needed outcomes
-ask for feedback at early stages
-push my design decisions if they are informed
-compromise is key