These are created to see quickly if the ideas can be transfered on to a record sleeve, very basic mock ups of the design sketches with little development just to show which ideas to work with more. Created to see if any ideas are unsuitable or not matched for the record sleeve style.
These are the first mock ups produced fro this brief, they are generated from the design sketches very simply keeping with the styles of minimalism and abstract themes that were discovered when theory was researched, the aim of these was to quickly see which ideas would work for the sleeve design and if any idea didn’t work once produced digitally. They are based off 3 main themes of design ideas,
-based around watercolor paint a free form decorative technique that is a timeless art form that created a ‘trippy’ edgy effect seen in the style of the album cover research, these cover are displaying the calming effect aim for to balance out the emotions in the song
-the review ‘gender bending blue eyed soul’ using imagery of eyes to reflect this review and only link to the lyrics in the song, a link that doesn’t give too much of the song away but engages the audience as they are natural drawn to eye imagery which is seen in the theory research. As eye reflect emotions in the owner also this is gateway the theme of the song, they are reflect sadness have been included so that the sleeve reflect the cold, sad theme of the song. As this brief is for an exhibition the final piece will have to be ethically pleasing, eyes are seen as beautiful therefore a cover based around this style will fit this aim.
-chemical symbol idea, after researching into the causes of anxiety and the chemical that causes worry this idea is based off include the symbol so that over states worry but without using the text. It states the title but in a abstract way that will make the audience immersed in the piece as they try to ‘decode’ the symbol, it will cause the audience to look at it as chemical emotion. Also the harsh line forms and text reflect the harsh broken feeling expressed by the artist in the lyrics. The bottom ideas include 27 worry symbols, this is due to the amount the phrase worry is stated in the song, direct reference to the lyrics. The messy organization reflects the emotion felt by in quotes explain anxiety attacks, all at once, trapped, dizzy, fast, confusing.
chemical symbol idea-
blue eyed soul idea-
watercolour idea -
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