As the note being designer for this brief will be based around Chinese design and culture, the aim is to make sure that its inspired by current Chinese graphic design and styles, this is to make sure that it reflect the countries as ideas on design as well as on culture. The note needs to be ascetically pleasing as it will be created for a exhibition rather than real use because if this the design is more important that the security, this note doesn't need to have high security features.
Research : The 10 most inspiring designers in China today
http://www.creativebloq.com/industry-insight/chinas-10-most-inspiring-designers-4132418
https://99designs.co.uk/blog/creative-inspiration/influential-chinese-designers/
Researching into the top Chinese graphic designer will show how china reflect it graphical style, what elements they use, what the main highlights are, how modernist, how minimal, how bright ect their styles are will influence the design of the note. The note will be designed using the style they include to be popular in china, these are the most popular designer therefore will be the most popular/liked style by the people, therefore will help the note appeal the the target audience with a cultured design influence.
Nod Young
-heavy use of illurstaion
-heavy use of symbols
-fluid/curved edges
-contrasting/bright colour styles
-based around the middle
-reads downwards
-minimalist in the colour scheme/design
-modern
-very digital
-flat vectors
Lulu Li
-bright colours
-flat vectors
-image heavy
-no photos/cartoon based
-simple text
-illustration the highlight
-not realistic (no imperfection, focus on perfect)
-perfect, perfected design work
-grided
-digital
-uses flowers
-moderist
Lok Ng
-design centred
-rectangle, portrait shape
-Chinese film poster shape
-very minimal colour scheme
-based around old Chinese script (ink and paint writing)
-uses chines text shapes as imagery
-fluid shapes
-very modern text forms/typefaces
-sans serf typefaces
- based around illustration
-minimal design
-digital work
-very computerised
Ray Lei
-very cartoon based
-illustration based
-little text
-very unrealistic
-fun/younger imagery
-bright bold colours
-contrasting colours
-busy imagery
-contrast textures
-collage style
-less serious design
-modern
-curved edges
Kelvin Qu
-pattern included
-illustration / shape based
-naturally inspiration
-highlights nature
- ink forms
-simple colour schemes
-clean design
-uses shapes/forms over text
-text isn't the basic
-simple design
Shan Design Studio
-bright design
-colourful
-pattern based
-cartoon based
-some pieces are text heavy
-rectangle shape
-design reads downwards
-portait shape
-text run different ways
-text contrasts
-sans serf text
-modern/simple design
-very digital/flat
G'day Design
-flat design
-very modern
-very digital
-minimalist
-illustration based
-flat line illustration
-san serif font
-modern circle font
-large use of white space
-pattern based
Guang Yu
-text heavy
-modern text fonts
-san serif fonts
-rectangle
-long design
-simple colour schemes
-overlapping design
-centred around the middle
-minimal
-included patterns
-digital
-clean
-white space
Been Shen
-illustration based
-flat design
-vivid colour
-uses natural imagery
-inspired by nature
-decorative
-fun design
-cartoon based
-use of whitespace
Archer Zuo
-simple black and white or monotone colour scheme
-inspired by letter forms
-type based
-simple/clean design
-white space heavy
-bright colours
-direct design
-centered
-rectangle
After looking at 10 different popular Chinese designer and their styles i can now take out and select the main features of their work has shown, these common design components can then be apply to the bank note to help it reflect this culture and design style.
The main style seen in all these work:
minimalist flat modern design
sans serf text
mixture of text and illustration
rectangle shape
bold imagery
bright yet small colour scheme
casual design
based around natural form/shapes
patten based
centred design
white space used
Now i have the feature of my design i can apply them to my design sketches/idea with other laments from Chinese culture in aim to create a design that inspired by this style but also will appeal to the target audience but stick to popular ideas. The note will take influence via the culture as well as the design aspects to combined to create an aesthetically pleasing piece that will work for the brief as part of an exhibition but has concept of informing about culture behind it. This research has allowed me to find a basic for the notes design, layout and components, that i can now work with to style the design for the note.
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