406 Studio Brief 3 - Collaboration Brief, Exhibition Branding

Exhibition Branding

For this exhibition the concept we are using is 'Reverse', this is related to the idea of not telling anyone why the subject of the exhibition is, create a surprise feature for the content as its the 'unexpected exhibition' taken from research into first direct the 'unexpected bank' which is one of the sponsors, also to reverse people opinions on money, change people negative feeling toward money and change them to positive thinking via the new designs and the work in the exhibition promote money as good not bad,  and also to reverse back traditional print method that have to used for the production of the note, reserving back to the older styles of production.

REVERSE

rob and kieran where doing the branding for the exhibition but i have a few ideas
-reversed letters
-reversed typed
-black and white to link to older film styles
-surprise theme so no mention of money till the night
-older style text
-older graphics
-traditional print method for the poster ect
-arrow to reflect backward/reverse
-mirrors/reflected text


Branding Work

for this idea i felt the arrow looked bait strange, it seem unbalanced, it didn't fit wight he text as it was thicker and not the same thickess

their idea for the branding, personally i preferred the top ideas,  felt this was the easiest to read and understand which is vital for the posters for an advent, i felt the time/date need to be bigger and the social links include but the over all concept and type was direct and kept the idea secret whilst appealing to a modern audience via the type used 

In my opinion the idea worked better s the arrow seem softer do to the curved edges, the hash arrows seem bit off putting/serious for this brief. the type style work best in combination but the din typeface used for the middle text seem more readable as it was less compacted and the letter forms where easier to read backwards.  This is were the group was hard as everyone had their own vision of what they waned the branding too look like of the exhibition, branding and graphic design is aloo about opinion as wells suitability, i'd said i wanted to do the advertising work therefore as long as the brandon was suitable and they listen to my idea/opinion and could explain their left his part of the work to the brander .

the first two block of text are too over overpowering, theres too many differs typefaces/sizes/text and this makes it hard on the read as they don't know where to focus first, this need to be simplified to one/2 at the most typefaces and then spaced out more, like the invite part, they need to be amore constituent style applied

 

this concept was removed as it unreadable and confusing, it can't be seen what the word is saying of the arrow, this needs to be changed

The idea of reversing back to old style print technique was a strong concept so for the invite there was an idea where the audicene could stamp/print on their invite, this would engage with the audience and allow the to take part in the exhibition