Developed Ideas
After experimenting with the first design sketches for the design of the money, the design then needed finalising for screen printing. The design needed-
-include the plum blossom
-reflect current graphic deign styles in china
-reflect the traditional painting styles
-use san serif modern text
-include Chinese graphics
-include cartoon/illustration style imagery
-modernist
-use large white space
(taken from concepts)
-include an amount (example 50)
-include the country
(taken from research)
samples -
(Again the colour scheme has been worked out yet, these colours are to just highlight the different screen printed layers)
experiments to see if the full cover both illsuration over the text is too busy/overpowering for a simpler design , this has been changed to see if the text can be read easier when one of the images is just an outline. the outlined images makes the text the focus of the note as then it is the boldest more dense part of the design, both ways look aesthetically pleasing but when the other information is added the outline might work best to add more white space to the note.
need to include country name and currency amount as well as informative text,
text follows the flows of the branches, this creates a more involved designs as the text and the illustration over lap and now interact rather than seeming like separate parts of the note then seem as one. This also adds a less harsh feel to the notes, the text involves a lot of straight harsh line already having it curving make it seem more gentle and attractive as a design feature.
all the information is included in these design but even when the layout is changed and the amount is small the design still seem overly busy, there is no main focal point which is confusing for the audience. The sonly par that draws attention is the china text which needs to be included but its distracts form the amount and the flower too much with doesn't fit with the concept where the flower needs to be bought to attention.
the text used as part of the design is the same phrased repeated (the plum blossom tree is the nation follower of the republic of china) changed this to include more cultural information.
more text inserted -
文化與自然的統一一直是中國傳統的重要組成部分，與自然元素體現了重要的文化價值。
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| Here squares are added instead of text, to try and change this i will translate to traditional Chinese instead of simplified, this might mean it can have all the letterforms available. |
To keep with the style of minimalism and large white space, the note need to included all the information but keep the design balanced, since when the information is added to these design they look too cramped/busy the next experiment will be conducted on to creating a back and round to the note.
Have two sides to the note will allow more information to be included but also allow more white space to balance out the complicated illustrations and text, this will make the design fit the current trends more.
Here the flowers different on both sides but come from the same place to make the design fit together, the same colour follower flows from the edges on the pages to seem as the flowers are one but run over the edge of the note to the other side. China text included at the bottom to blanche out the op heavy design on the other side
First the flower is changed to make the text more readable as well its behind the flowers it can't be read as parts cant be seen, this also make the text the figure because its not the boldest part of the design which would help it be noticed more. Also the outlined shape seem to balance out the note better as now it less busy and more white space it added to the detailed design to make it less over powering. The back is first changed so the blue flower is outlined, this will match the front style and also help keep the design more simple, this style of line drawn was seen a large amount on the research into Chinese design so is a style popular with this culture. In the first design the currency amount is changed to be at the top of the note, this places it in a empty part of the note so draw attention to it as its very clear compared to the last design but this doesn't match with the placement currency on the front which ma cause confusion. The bottom part of this design is very heavy due to the strong bold text used to include to country name which contrast with the front with is more equally spread thought the page therefore this looks strange. The second back design moves the text to the top and the currency amount back to the bottom to allow it to stick to a simp liar style to the front, this will be easier to find the amount of currency in a rush as the audience will know its always in the same place rather than changing deepening on the side of the note. As the text is not at the top of the it still feels slightly unbalanced , its very top deign heavy and the attention ti straw straight there,the next step is to experiment with how to equal out the back page design.
To balance out the back note better here the for china is made smaller, its less demanding on the eye and therefore help the flowers bee the main focal point which is the aim of concept. Its situated in the opposite corner to the currency to make sure the note is balanced, it spreads the information equally throughout the note now whist keeping with the idea of Chinese design here the focus is the middle.
- more balanced
-less focus on the china
-flowers keep simple to make sure the design isn't over complicated
after more research into china i have found out that the official name for china is the peoples republic of china rather than just china, therefore this will be changed on the note to make sure they are accurately representing the country as a whole as it wants to be represented.
Here the simplified version of the name is used but again photoshop cannot use the symbols so it will need to changed to the traditional version.
here the placement of the text has be changed to see which works best, the attention needs to be given o the whole note, to make sure this is down the text reds to highlight the illustration but not distract from it, the text needs to be the secondary point behind the flower which is the concept also if the note is benign used in china having the country on it will be very obvious. The curved text seem too similar to the fount design, this make the text seem more like part of the information rather than the title of the country so this idea does work, it need to be more different to see more important, also to make the design seem more serious on this side of the note.
Here the straight text is situated at the bottom to match with the currency, but this feels as if the bottom of the note now is too design heavy because of this it does seem like a full note. The audience will only pay attention to the bottom which has now become the focal point and ignore the main concept with is the flowers, because of this the second design works better, it give a fuller note highlighting the shape of he note which links back to Chinese historic art and their current style of movie poster design. The second piece encourages the audience to look down the note to read the top then the bottom which draws attention to the flowers in the middle whilst give the flower white space so they don't seem over crowed or over powering.
Final Development
'The only think i could think of is perhaps moving the chinese symbols on the first one down vertically above the 50 maybe?'
'Would you not do red and yellow with it being China?? Rather than red and blue??'
'i think they look pretty, they have a very oriental feel'
'well you got the intricate spot on and i don't know if it should look like the ceramic stuff they have but it does'
'on the second i think the 50 touching the pattern people might not get but apart from that'
'i;d change the colour scheme, even those it seem pretty i'd experiment more with it'
'i prefer the first one'
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