E4 Aliens Promtional Work
Over the last few weeks E4 have launched/adervsting a new drama tv shows called aliens but it has been advertised in a away that is different to most TV show adverts., the first adverts was a start of tattoo fitter tv show that got interrupted(hacked) by aliens to raise awareness about aliens taking over the planet but was doe as a serious broadcast from the aliens. All the advertising for the TV show was very vague about details e.g. times, channels, actors, story-lines, and the campaign sold it more as an idea that people could research/find out more about in future adverts, it gave a sense of mystery to the show, set i kind of presence that made people excited even thought they weren't sure what it was about.
The message ‘interrupted’ programming and urged viewers and listeners to visit a dedicated website - www.alienleague.co.uk as part of a marketing campaign promoting the E4 drama series The Aliens which will air this March. The hacks appeared across all Channel 4 channels at 10pm yesterday as well as during ad breaks on ITV and Sky. In a media first, three E4 shows (Virtually Famous, Rude Tube and a repeat of Gogglebox) were interrupted whilst popular YouTubers agreed to allow their channels to be interrupted with the hacks.
These 'interruption' were very basic and gave one of two sides, the aliens or the humans. But still details of the how where keep very secret, adding to the mystery for this vastly adverted campaign. This sense of mystery made people interested as they were left confused by the campaign.
the adverts got the campaign talks about on a lot of blogs/social media via to its shocking nature/confusion assoiacted with the brand -
http://www.channel4.com/info/press/news/the-aliens-take-over-the-airwaves-for-launch-of-new-e4-drama
http://www.campaignlive.co.uk/article/dcms-cinema-ad-interrupted-aliens-channel-4-takeover/1382446
http://www.omdukblog.com/news/the-aliens-have-landed-on-e4/
http://www.thedrum.com/news/2016/02/05/dcm-ident-set-be-invaded-aliens-e4-cinema-stunt
It also created a hashtag 'alienleague', and these very basic posters that appeared all around the country.
I have included this advertising campaign as i feel that its a way we could relate to our theme of keeping the exhibition secret, as the 'unexpected' exhibition (relating the first directs branding, the unexpected bank). The mystery of this sow sold the advertising campaign as people were confused/intriged by the lack of detail on the posters and advertising.
This campaign used different collaborations which radio, internet, tv, youtube and traditional advertising posters/leaflets to create a branding for the aliens in a way that worked by using mystery and peoples natural sense of wonder. In a world where everything is explained the lack of explanation made people more interested, keeping it simple but with available links when googled allowed to to succeed and stay in peoples minds.
things we can take for this campaign for ours-
keep it basic
don't explain it
collaborate via different medias
mystery sells
as must advertising as possible
use hashtags
blog/social media is a bi influence on advertising these days
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