The outcome for this brief is to redesign/recreate the website for the site We Are Cow this is due to fact that currently the site doesn't attract the target market via this medium, as well as this the sites design is failing to digital represent the shops unique selling points; its aesthetically heavy interior design, ethical ideologies, stylistic representation of the products. As the brand is currently being misrepresented by the difficult to use, overly minimal, modern website research into the interface will allow feedback into what needs to be altered, whats the issues currently are, what causes these and how to fix them.
contrast visually -
images misrepresenting the products, using imager that doesn't sell to the audeince or show the product in the best way. (research how to do this)
models/imagery misrepresenting the vibe of the shop, in the imagery on the site the models are posed in a more topshop style modernist way, this means the audience seem more moody/distracted where are the vibe on the other internet media sites for the seem more positive/happy.
seeming to commercial, via the use of popular Helvetica typeface combined with black and white colour scheme, this design style is used in more popularly in premium brands like American appeal branding. Enough thought these shops are drastically different and aim at different target audeince this type/layout/design is very similar which in turn then communicates the user they are similar brands. The style used is commonly associated with this type of brand as its been used for years in different campaigns with modernist associations rather than the contrast post modern pastiche style of this shop.
not highlight the benefits of vintage clothes/shopping, the vintage shopping is experince drastically different than the more commercial shopping experince, this is due to the nature the audience is looking for different more unique products. Vintage shopping will be investigated more to see what the benefits are, how the audeince searches this style, what the audience needs for the experince, what the audience have in mind before entering the shop, what the audience want out of the experince, and how the audience find the pieces.
no representing the ethical practise of the shops, one of the benefits of the shop once visited was that there is varying amount of ways they try to be more ethical as a company but this is only seen in their physical shops rather than their online experience. In store there are charity posters, a donation box for tampons to been give to homeless people in exchange for store discount, charity money boxes, donation boxes, vegan sections, promotional of LGBT/animal rights ect.
the blog being shown with a daunting amount of page, the blog page on the site is very useful to find out more about the site/shop, as well as see any important deal/information relating to the company but even thought the blog is shown on the site it need to be search via pages, since there are 449 current page sin the blog this is daunting for the user as it fells like too much information to search and to read through.
no links to social media sites pages, the company is very active social media sites (see past research) but there is no link to these pages on the website or any ways the audience can view this content on the site therefore the audience loses interest or interaction with the sites. This would make it easier to follow or gain more following for the sites social media pages if these where advertised more.
items are only available in one size but this isn't defined before looking, find item you like then realizing not available in the correct size
cannot search from the instagram or any social sites, if you like an items its very hard to then find it on the site
imagery is over all less engaging and appealing to the target audeince (test this)
images so more than one items but only link to the one item, shows jacket but no link to the dress
good points-
blog, although listed in one of the bad point that is how the blog is shown via the site but the blog its self is a good point of the brand and the site. This is a way they can show their informational post, jobs, current trends, things 'cow loves' ect which allows the brand to shows it more personal side and inform the users. Also many of the target audeince will follow/be interested in blogger and blog as this is current fad, therefore this give the site a more modern link to social media again. Blogs are used to content with the audeince, the we are cow blog just needs to be re-design/relabelled so the audience are more engaged with it
easy to read/legibility, the site uses helvetica the typeface of its branding though-out the site to stick to a common house style but this also is one of the easiest to read typefaces. This makes it easy for the user to navigate the search features, the lists or any other text on the site. This is the mostly used typeface on the web as well as being a web-safe font meaning it will work on all computer therefor gives the site a compatibly feature. Helvetica has been called the only truly 'neutral' font so it works with the environment expressing nothing but the background, which means in this use it on this site with the modernist colour scheme and simple slick design make the site reflect a more modern design style, this contrast with the other social media sites even when the type is used as it used with more contextual/busy background imagery. The site uses this to seem modern and relevant but it doesn't portrayed the inside shop/company due to its background but this can be changed depending on surrounding. Also heletivca is seen very commonly, this contracts with the idea of the store as it want sot be seen as different/unique, also its classed mostly as a 'safe' font as its clearly legible but it's not special or different and used so often. BUT ITS EASY TO USE EVEN WHEN SMALL, NEEDED FOR A WEBSITE
search options via brand, colour ect, some website don't have this option but its useful for vintage shopping as this is the way most vintage shops are organized/styled/layout therefore the user will be used to searching via these topics. Also one of the benefits of vintage is that brand products can eb found at cheaper costs, this will allow the user to easily search for bargain which would make the user experince more direct if they had a brand in mind or brand they favoured as well as highlights the benefits of the shops nature (cheaper brands)
multiple images of the same products in different poses, this is done on almost every clothing site, the imagery show the item in more than one pose so the user can a better view/idea of the product for all angles. This make it easier for the user to look fully at what they are buying via different views.
follows basic website design so its easily/recognisable to navigate,most clothing shops website use a common house layout and wireframe for their online sites , this allows the user to be commonly associate between the sites, they know how to search/where to look on the site without needing to discover/look its in the common places they are used too , it makes it easier for the audeince to use the site as they are aware of where most of the needed features are situated.
inspiration pages, on the site they have inspiration pages where it shows tends/idea for the audience of how to style their clothes but this is almost hidden, the users has to hoover over the blog option, cannot click, just hoover to see it. These pages have different idea and input for style icons, where the clothes have been featured ect and load of really useful information about the products and the brand but its hard to find, even more on the phone site, need to be more obvious. MAKE IT SEEN MORE
main promotional imagery, the imagery taken for the sites main page and the for the promotional work is very high quailty and sites the brand well (if not slightly too formal) but this is only seen on the first page. This is shared on all the sites therefor link the medias, needs to be seen more or displayed better.
current branding -
logo -
type -Helvetica, seen in the logo, on the website and in promotional imagery imagery. alothught Helvetica is the mainly used type for this brand but their different posters, hand made label, signs ect all use different typefaces and styles of type.
colour scheme - the main colour scheme is black and white, this is used in the official website and logo but inside the shop as well as on all their social media sites a wide range of colours are used so this is a very open colour scheme.
target audeince - same as the one for this brief
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