What sets this shop aside from the rest of the online shop sites that target this audeince is
-no other vintage shops have online sites
-differences between vintage shopping and commercial shopping expericences
-the ethics of the shop
-the interior of the shop
BENEFITS OF VINTAGE SHOPPING
http://allwomenstalk.com/8-advantages-of-vintage-style
http://www.lifehack.org/articles/lifestyle/20-amazing-benefits-thrift-shopping-you-probably-never-expected.html
pros
-allows shopper to be truly individual
-vintage clothes were made to last, rather than being seen as disposable fashion
-fashion goes in cycles, so it is inevitable that retro looks will come back in at some point
-the shopper never know what they might find
-zero possibility of seeing someone wearing the same thing
-have an interest in history, adopting a vintage
-buying vintage is very green, eco friendly
-discover designer products at a fraction of the price
-the clothes are already broken in
-thrift shopping is like going on a (slightly competitive) treasure hunt
-thrift stores let you explore diverse styles
-you can find items that are no longer made
-contrasts the dreaded the crowds, high prices, and sterile environment
-your purchases may go towards a charity
FIND WAYS TO REFLECT THESE
cons
-buy things you don’t really need
-buy things that don’t fit
-cannot return
-limited size selection
-hard to find items in different sizes
-cant find the same item twice
HOW DO PEOPLE VINTAGE SHOP
as an idea for the site is the reflect the way people vintage shop since its very different to normal shopping research into how people shop this way to help the site show this will be conducted -
primary visit/experience feedback-
-sectioned into different gendered sections, female/male/unisex but people shop in different sections and don't always stick to their gendered section rather shops via the item they need eg coats/t-shirts.
-shop organized into different textured rails, eg checked, leather, pvc
- lots of items/textured displayed together
-all shoes shows together, non-gendered
-poster wall where people can advertise for free
-charity box at till
-money off if you donate tampons to the homeless
-more colourful than normal shops
-more busy interoir
-contrasting style shown at once
-decor reflect time frames/past trends
FIND WAYS TO REFLECT THESE
contrast visually store -
topshop
-minimal
-simple
-multi versions of the same item
-gendered
-orgainsed into sections via products
-no distracting decor
-simple colour scheme
we are cow
-unqiue items
-items in textures
-textured decor, busy reflect of the fashion ages
-gendered but not restrictive
-urban design
-bright bold design
-post modern
CONTRASTING STORE, SIMILAR SITES
SHOW THIS CONTRAST ON SITE
peer/target audience feedback-
idea 1
These are the features that are needed to help the site sell their products as well as target the audience, the benefits of the different ways people shop vintage clothes rather than shop hightstreet clothes will allow the website to fit with the store/brand more accurately. The site will reflect the benefits of the experience along with the unique ways into how the audience shops this style allow the audience to shop this way digitally, mimic the shopping experience digitally to make it easier for the user as well as show the shops benefits.
idea 2
Make the site exactly the same style as normal online store shops, this is so the user will be familiar wit the basic layout as they all have a basic house style for their design. Use this basic house style to allow the user to navigate the site easier due to the audience earlier knowledge of the simailr sites, make vintage shopping more direct and easier via presenting it as a modern site.
idea 3
mixture of both ideas, show small benefits of digital shopping but combine these with the house style layout used but other sites so its easier to use for the audience. Present the site in the same as the modern shopping site but with ideas, features and design that makes it more unique by reflecting the differences and promote to the audience. Engage with the audience via the imagery ect but make it simailr to use.
feedback-
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