For the outcome of this brief the final outcome might take the form of an app or website for WeareCow, this is fashion brand and the website will allow them to promote/sell their products better as well as make sure the website will target their audeince. The current website doesn't reflect the aesthetic or ethics of the brand therefore causes it to appeal and engage less with the target market. There are a large range of clothes website online, many of these are used on daily basis but a wide range of people. Different websites use different techniques, idea, layout, interfaces to appeal to the user as well as to make to use.
Most sites use the same basic interface structure with added benefits, add ons, features and their personal branding applied, this is so the audeince can navigate the websites in similar way as they are used to common basic layout design.
research into first website pages
To see the common grid that all the clothing website used for their home page there has been research done into a collection of shop website. Clothing website have been selected since these are the competitors for the brand as well as the same genre, the website will fit is category too. These are website hat sell clothes but a range of different target audeince site have been used to make the target audience doesn't effect the design layout have been looked at, after this an overall common place feature grid has ben created. This is where the needed features are found or around on the sites analysed, this has then been drawn up in simple version of the basic website home page layout.
simple drawn version of the common grid/layout applied
common features
-currency GBP
-discount banner
-sign/register button
-cart
-saved items
-search bar
-brand name/banner
-gender of clothes (womens/mens)
-filter opinions (starting with new in)
-current trend/offer photo
-left flushed pages
These are the features seen on the page before any selection has been done.
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