For this brief Penguin describes the wanted outcome as
'the trick here will be to come at it from a fresh perspective and to avoid repeating the obvious iconography from the many previous editions in print.'
These means that Penguin want a book that doesn't reflect the current design or common themes in the book, the aim is to design a fresh idea/concept for the book they haven't seen before. Research was conducted earlier into common themes on the covers of other edition of the book so that the most used idea can be highlighted then ignored, so the concept for the idea hasnt been seen before by the company. The themes seen on the common covers where-
-birds (due to title)
-trees (due to link to the book)
-swings (due to link in the book)
-houses
-children (due to narrative)
-leaves
IGNORE THESE
As these have been ignored for the book cover design the concept can come from another idea/them or fact about the book that havent been over used, these are the current ideas that could create a ambiguous book cover design -
-taught heavily in the american education system
-harper lees death last year (remembrance)
-Scout is goes as ham to the party when she attacked
-at the fire Boo put the blanket on her shoulders
-Scout vs the mob
-links to black lives matter (would this cant non timeless, give away decade made)
-items found in the tree
-scout vs feminine ways
-type only cover
-quote cover
-paper aeroplane
-racism
-gravestones/death/everyone is equal in death
-trail/court
-40 languages with over 30 million copies in circulation
40 languages with over 30 million copies in circulation
idea-
sketch-
mock ups-
gravestones/death/everyone is equal in death
idea-sketch-
mock ups-
feedback -
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