503 Responsive Studio brief 1 -, Live Briefs, Brief Annotated

Brief Annotated 

As the final brief has now been selected due to crit feedback, the brief selected is the Orchard Pig Cider Brief due to the current quick ideas and themes that have been discussed. Also this brief is heavily focused around digital design but an open outcome, creating a idea/final solution for this can work thought subject areas i struggled with for the other 504 submission.

Digital adverting and social media site is a area of adverting i'm heavily interested in as it's a constant growing marketed where the following moves fast heavily for one idea to the next, this is due to different trends or different site being popularized creating a piece of work for the brand to renegade in this style of graphics would explore a field i'm want to learn more about.

BRIEF -
Analyzing the brief give greater knowledge of the tone of voice set by the client, as well as explains directly their features the brand wants to focus on.This brief has been set by the client for the YCN student award, since for this brief there cannot be any client discussion as this is a live brief competition this is the only communication the client will have with the designer therefore will be the only way the client can express their aims, tone, and style so needs to be analyzed to find these major features.

The brief will set the tone, the audience, the outcome and well as showing the project pack.

digital outcome wanted/need to link to digital side of advertising
only 'craft' cider
want a 'integrated digital campaign'
driven by engagaement
'inspire and engage consumers'
BOLD, MISCHIEVOUS, INCLUSIVE, ROOTED IN SOMERSET
soical media links, work across different, new or existing
audience - age 21-18, any gender

-bold, simple, fun, cider,
'we have a pig' difference, unique selling point
research past stunts/projects
SHOW ITS NOT BEER
current social sites - Instagram, twitter, facebook

Project Pack -

-the pig part comes from the founders, when they created home made cider and hog roasts
-simplicity
-stay rooted to their starting point, go back to the history is their ideaolgy
-poke fun at their brand
-created in somerset

 -about fun

aims
-keep it simple
-all bout the cider
-more apples less bubbles
-moreish
-for any audeince
-starts a fun night

designs need to be
-memorable
-bold
-pig realted
-simple
-use bold colours
-distinctive lettering, like what already used

countryside links
talk about their story
funny but not crass

 language to avoid

 add fun!
do not base the bottle on appels

these profiles are given by the brand but these do not fit the target market for this brief, age range for this is generation z

 the brand is the starting point for fun, their audience is thrill seeker and mischief makers

KEEP THE LOGO AS IT IS, THERE DOESN'T NEED TO CHANGE THIS LOGO
NO BABY PIGS

Product Range -

Logo -

 Company Stats -

-very appley
-apple most popular

 

 fast growing brand across the uk
 better modern and craft cider

-mostly focus on the south east/south
-not a norther cider

-replaces famous Aspall Cider
-Aspall Comeperitor

 Stunts -

catapultmycan -
trended on twitter
got alot of press
given away free cans via catapult
the free cans got attention
WILL GIVE AWAY FREE CAN FOR NOTICE
goes back to past, catapult is an old invention
got notice via media and social media
focused in london and bristol

GlastonburyTraffic-
takes advantage of people stuck in a bad situation
makes the situation better via cider
link to place of start
GIVES AWAY FREE CIDER AGAIN
creates a hashtag again

  

made a pig drone

like media attention

needs to be something news papers can write about 

SUMMARY-

social media heavy

keep it simple, pig and cider

no apple heavy bottle design, make it pig relate

keep the logo the same

target 21-18 year olds

already have - twitter, facebook and instagram

somerset related

poke fun at the brand

'catalyst for fun'  

will give away free cider for advertising

LOGOS need to be considered 

south is the main target audience