Target Audeince
For this brief the target audience heavily influence the final design as these are the users of the outcome, the brand we are cow stand out via its ethics and its aesthetics this is how it appeal to the audeince therefore the outcome needs to reflect this. Appealing more to the target market will help the site increase sales of their items as well as got more publicity for the stores.The current problem is that the current site doesn't do this via the style, therefore excused this audeince when designing the output for this brief the target audience need to be specially for designed for as they will be the main users, its about user interface so how they interact with the site/piece therefore it need to be designed for their needs as well as to help the sales from the site.
age range
18-27
profession
creative, student or with a steady out graduate job with low wage, low disposable income
interests
music
thrifting
non physical sports
social media
post modern styles
events
art
commercial brand/places
shopping as a experince
they target audience will have wide range of interests with can be used as platform or ways to connect with them these will include the following - indie music band and also underground gigs or smaller music events that make them feel more different/unique as normal people/then general public wouldn't nesscary know about. Art exhibition or art events that allow them to express their creative style and research more into this area. Visiting smaller bar/restaurants or independent bars/cafes to help our more local businesses then commercial brand/support commercial ideologies . Their art style will be postmorden vibrant, more expressive style, where they combine and break so call fashion rules to help they standout/fight against commercialism, they will use fashion reflect this and their personality. Vintage/retro shops for other items than just clothes, for example record shops or furniture as they will use these items as another way of expressing themselves and going against usual conventions but will also purchase some more popular commercial brand eg apple they use them in combination, for example they will buy vinyl record but upload them to their modern day Ipod or Mac. Clothes thrifting as the audience will like to feel like they are getting a bargin/cheap due to low The audience will be social and will use social media and visit social events but non physical activity /sports more art.musical based. The audience will be interested in anything consider independent from what the consider 'mainsteam'/commercial. They will have an older style/retro fashion as way of expressing personal style. They audeince will be heavily heavily present on Instagram/social media and with use this media to express their style/aesthetic.
location
the stores are located in Manchester, Nottingham, and sheffield therefore the target is northern
style
indie fashion style defined as '''Indie' is short for Indivdual. Indie can be used in many ways to describe unique music, clothes, photos and art. Indie fashion is unique to every person. People who make there own clothes or try different things instead of buying what there friends are wearing and following the crowd. Indie clothes are trendy and make you stand out. Rarley are Indie clothes brands name, most of the time its vintage/retro/home-made.' via urban dictionary. The style of the target audience is a messy more informal look, they will base their look of their own personality therefore will combine may different style or colour or mix-match design rather than following current clothing trends. They target audience will use fashion to stand out and reflect them personally therefore this shop must seem like every piece is unique or different in some form. They will see fashion as form of expression, following post modern views on overly decretive individuality.
the style of the target audience
Indie, vintage, unique, retro, handmade, expressive, creativity, different, bright/bold, eye-catching, doesn't follow trend, mix-match, no rules, decrotive heavy.
beliefs
eco friendly
vegan/veggie
feminist
left wing/social
anti conservative
wants to help the homeless/charity driven
postmodern
non discrimination
anti homophobic
anti sexist
gender fluid/more open minding about genders roles
against gender roles
ethical conscious
boarder audiences
The audience above is specific and as this will make up the large clientele of the brand but over all there will also be other people who visit the shops these will make up the boarder audience. These people will buy from the shop on a less regular basis but the website/design will need to also appeal to them. These will be slightly older or younger 16-30 with an interest again in fashion, vintage clothing and a slightly quirky style, interest in thrifting but also more commercial shopping in combination, they will care about the price and the quailty of the clothes but not nessicerially the ethics of the shop.
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