'The Magical Lantern Festival makes its debut in Yorkshire at Roundhay Park in Leeds following the hugely successful UK launch in London last year. The festival is open from Thursday to Sunday each week and open every day during the Xmas holidays apart from Xmas Eve and Xmas Day.
The Magical Lantern Festival is a spectacular fusion of art, heritage and culture. A stunning outdoor Xmas themed event, a festival of light and illumination. Visitors will follow a trail around Roundhay Park and explore amazing giant lanterns, which represent Xmas, traditional Chinese culture and the amazing 2000-year heritage of Lantern Festivals.
Visitors will enter the festival through a giant 16 metre wide lantern entrance feature before they embark on a fascinating journey through the park uncovering stunning lanterns in all shapes, colours and sizes from santa and reindeers to flowers and animals.
We promise visitors a truly amazing experience, a visual feast of light and illumination, hidden amongst the grandeur of Europe’s largest city park, which lends itself perfectly to the layout of the lanterns with its combination of lakes, woodland, gardens and pathways.
Visitors will see some of the most artistic and beautifully constructed lantern installations outside of China. The lanterns represent and celebrate Xmas and Chinese culture and heritage. The entertainment area adds another dimension to the experience with an international range of food and beverage vendors, Santa’s Grotto, festival merchandise and a funfair with rides and games.
This entertainment area can be accessed separately from the Lantern Festival from 2pm each day so visitors can come along and enjoy these activities before entering the Lantern Festival at 4pm.'
via http://www.magicallantern.uk/yorkshire/
date is 26th November - 2nd January
main themes of the lanterns -
Christmas Themed Lanterns - 'Visitors will enter the festival through a giant, ornate, Xmas themed, lantern entrance feature before they embark on a fascinating journey through Roundhay Park uncovering stunning lanterns in all shapes and sizes representing the festive season. We promise visitors a truly amazing experience, a visual feast of light and illumination, hidden amongst the grandeur of Europe’s largest city park, which lends itself perfectly to the layout of the lanterns with its combination of lakes, woodland, gardens and pathways. Children will be mesmerised by the fantastic array of colours, brightly lit giant lanterns in the shape of santa, reindeers, Xmas trees, flowers, plants, camels, London Bus, giant panda, giant fish and so much more…..'
Wildlife & Nature Lanterns - Visitors will see an array of lantern recreations of plants, flowers, nature, animals and wildlife. These artistic masterpieces have been intricately designed and installed to suit the garden surroundings. Oozing vibrant colours and a distinctive style, look out for the giant proud peacock lantern standing 12-metres wide by 3-metres high with its plume of feathers stretched out across the gardens. Nestled on the pond is a lantern scene of two giant frogs sitting upon lily flowers surrounded by purple water flowers glistening in the night sky. A truly magnificent scene of giant white LED lit birdcages, wrapped with flowers, containing brightly illuminated birds in all colors and sizes. This amazing lantern scene is 10-metres wide by 8-metres high and will capture the imagination of tropical forests. This scene of nature captures the essence of garden wildlife with larger than life 1.8-metre high grasshoppers roaming amongst ladybirds and plants.
Union of Cultures Lantern From East to West - Lantern Festivals are becoming increasingly popular across the world. People from all cultures and countries are enjoying these spectacular outdoor festivals of light and illumination and this lantern represents this union of cultures. This culturally symbolic giant lantern scene represents global cultures starting with a traditional Chinese dancer on the left to the world famous London red bus on the right. See how many cultures you can identify in this scene when you visit the festival?
festival history -
'Chinese Lantern Festivals span a rich 2000-year heritage. As early as the Western Han Dynasty (206 BC-AD 25), it had become a festival of great significance. During the Lantern Festival, children go out at night to temples carrying paper lanterns and solve riddles on the lanterns. During the Tang Dynasty (618 AD), the tradition grew, lanterns were not only put up everywhere in the palace and along the streets, but were also used to build big festival lantern wheels, buildings and even trees. In ancient times, the lanterns were fairly simple, only the emperor and noblemen had large ornate ones. In modern times, lanterns have developed greatly and have become works of art embellished with many complex designs. Lanterns symbolize people letting go of their past selves and entering new ones, which they will let go of the following year. The lanterns were almost always red to symbolize good fortune.
The Magical Lantern Festival and brand was born in October 2015 after three years in planning. The Magical Lantern Festival launched its UK debut at Chiswick House Gardens in January 2016 and achieved an astonishing 110,000 visitors.
This new festival brand has quickly established itself and is now positioned as a respected cultural event brand across the UK. The festival was reported and photographed by all major media outlets including BBC News; Reuters; AFP; Guardian, Telegraph, Daily Mail, Evening Standard, Metro, BBC Radio and many more…….
The heavy weight marketing campaign was creatively executed and seen by over 20-million London wide commuters and UK and foreign tourists. The Festival has firmly established itself as the alternative and preferred option for Chinese New Year celebrations in London and beyond. The festival is growing year on year and the tour this year has extended to three UK cities and six cities in 2017 followed by expansion into major European cities.
The festival caught the imagination of the public across the UK with visitors travelling from all corners of the country. Due to the huge popularity of the festival amongst the public, media and event industry professionals, it has led to the Magical Lantern Festival being shortlisted for four top awards by Haymarket Event Awards. The Magical Lantern Festival has been shortlisted in the following categories:
BEST OUTDOOR EVENT
BEST GAME CHANGER
BEST DEBUT EVENT
BEST CREATIVE EVENT'
images via the site -
secondary sourced imagery -
banner -
nature themes
curved lines
bright bold colours
swirly
free flowing
lots of mushrooms
heavy focus on the dragon
detailed
primary colours used often
based around plants/flower
combination of cultures
lanterns and fairy-lights
very busy design
eye-catching
can see the light inside the lantern
block.bold line designs
can see construction marks
AIMED AT FAMILES/CHILDERN FRIENDLY
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