After research the Magic Lantern Festival it become apparent that the main attraction of the event is to child, family friendly, younger audience as seen in the form/tone/themes/colours of the lanterns and well as which the corresponding santa grotto and children rides available at the event site.The event was created to show the fusion of culture and visually represent Chinese culture aims vastly at a younger audience therefore the style of poster created for this brief will mimic this target audience and experience.
The poster need to reflect visually the themes of imagery taken at the site along the lanterns for the event, this was analyses earlier on as to find the common feature seen.
style - (things that need to be reflected or considered in the poster style/design)
nature themes
curved lines
bright bold colours
swirly
free flowing
lots of mushrooms
heavy focus on the dragon
detailed
primary colours used often
based around plants/flower
combination of cultures
lanterns and fairy-lights
very busy design
eye-catching
can see the light inside the lantern
block.bold line designs
can see construction marks
As to find an appropriate style that reflects the intended style effectively a wide range of more illustrative poster design will be analyses, this also fit with the idea of creating a more abstract poster designs style to contrasts the current realistic poster designs. Also this style of design will fit with the intended target audience of the event and tone discussed above.
Themes of the poster
-illustrative/abstract
-bright/bold
-hand made
-childlike/aimed
-visually heavy
-busy to reflect the mass of lanterns
illustration style posters/visually heavy -
style - playful, bright, bold, colourful, expressive, childlike, eye catching, busy, handmade
Forces on cured lined/forms, imperfect/hand made themes fits with child like theme but also handmade elements.
Use bright colours to reflect the light but pastel tones as to add a more mature theme
Heavy use of white space works well with the bold/block shapes
mixture of hand drawings and digital type works well/contrast makes it stand out
Overlapped layer is a common theme
White space balanced out bright colours
Keep to simple colour schemes/few colours
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