505 Design Practise 2 - Studio Brief 1- Target Audience, Placement, Aim

For this brief the outcome is to produce an analogue print on A3 stock with content which must be suitable for public viewing and be celebratory in nature of the event.

AIMS//TARGET AUDIENCE//PLACEMENT

The print will be displayed as part of the end of year level 4 and 5 graphic design exhibition, therefore this defines the target audience which will the course members,  course leaders and potentially professionals directly with the general public as the indirect audience. The audience will define the outcome for this brief as it will need to reflect my skills as a designer to potential professionals whilst also being suitable for a wide range of viewership, therefore not explicit or unsuitable content for younger viewer.

BE SUITABLE

The poster will be being displayed amongst around 100 other poster designs therefore will need to stand out to attract attention. As professional will be visiting the exhibition this a effective chance to sell my work to future potential employers/intern ships for next year therefore standing as in the exhibition is vital.  

BE UNIQUE/STAND OUT

As the poster will be part of an exhibition celebrating leeds past events / Leeds culture therefore all the posters in the event will be for past events, due to this is aim of the poster is not make people visit the event but as visual celebration of the past event, celebrate what happened and what was achieved.This is not a functional event poster but a visual celebration.

NOT A FUNCTIONAL POSTER, VISUAL CELEBRATION

The aim of the poster is to visually celebrate and reflect the event, this will be done via the representation of  the styles/looks at the festival or by reflect the ideas/aims behind the events, (show the merging of cultures).One of the main theme and ideas of the poster should be surround the how the festival shows the cultures coming together in a celebratory event for all the family.

The style of the poster should aim around child friendly themes as the event is a very family driven/aimed at children as seen by the inclusion of santa grotto and child suitable areas, which is show visually by the images and the lanterns at the event. The festival is a warm, very lighted, positive, colourful, visual, immersive event which should be reflect in the poster design.