Studio Practice : 406 Studio Brief 3 - Collaboration Brief

D & AD New Blood Exhibition

Since out concept for our exhibition is too allow design to submit their work to encourage them to visit the exhibition and share/look at out work whilst helping raise awareness about the designer on our course i have conducted research into the advertising and way they promote them self to the target audeince since this will relate to our audience too.

We need artist to be able to see our exhibition is worth visiting and producing work for, to make this worth the time it would take to produce to coin design so we need to have a an instragam/soical presence before we send the brief out, this will also be a way we can raise interest in the artist in our exhibition and include links to designers.

-shows work
-raise awareness
-create a sense of excitement
-seems more professional
-targets the intended audience via social
-free advertising
-allows use to be contacted by other artists who want to join in ect

Posters/Branding

The branding for the new blood exhibition sticks with D&AD current branding but uses the form of a flow chart to make it seem more interactive, the posters use more casual language and even swear which shows the light hearted nature of the exhibition. Making an exhibition seem lighthearted yet professional will appeal to younger designers which this targets as the lighthearted nature makes it seem less scary/serious, it appears as the subject entered can be more free/anything making them more expressive with their design styles. They enhance the benefits of entering the competition by showing what the audeince can get out of it, this will make more people feel its worth while entering as they will get something out of it.This branding is kept throughout the all their social media and products to make the exhibition seem more put together, it seem more professional as their is common features. Even thought this poster is busy and overpowering at first when read it very simple and easy to understand rather than showing the rules/guidelines as more boring paragraph of text it allows the audience to interact in away they are used to using. The flow chart is something seen in old magazine for quizzes which associated this style of presenting information as fun and enjoyable which will appeal to the target audeince as they will want to have fun with it.

-make it fun
-make it casual
-make it funny
-have a solid branding
-link to target audience
-link to audience age

Instagram Page

-sticks with very current brandind ideas
-clear colour scheme
-well designed
-links to webpage/contact details
-brief description

-has adverts for the exhibition on the main page
-creates a hashtag for the event
-has dates/important information on the info
-uses general hashtag to raise awareness
-talks directly to audeince

pictures from the hashtag, 444 posts most are by visiter or exhibitors

having a hashtag created allow other people to unload and post images about the exhibition too, this means people can see a collection of images and a wide range of people who visited

-interactive

-allows links to page

-allows more advertising

-people can post then other people see it

Instagram page is very modern and uses work shown in the exhibition to raise awareness

showing work done by exhibitors will allow people to see the quailty of the artist involved and see that their work is good therefore show the exhibition will be worth a visit, also lets the audience see if their favourite/an artists they like is involved which might make they more interested.

-show work from artist involved