406 Studio Brief 4 - Speaking From Experience - Feedback Changes

Feedback Changes 


Drink Aware

One of the important feature that have come back from the crit is that the book need to include soothing about drinking safely, like the way adverts include the logo or strap line about drinking, this is a legal feature that is need on all adverts for drink therefore should be included on the book to make sure that the audience drink safely and then book is promoting drinking in a negative way.

Research 
https://resources.drinkaware.co.uk/downloads/our-logo

Drinkaware is an independent charity working to reduce alcohol misuse and harm in the UK. We're here to help people make better choices about drinking.

The Drinkaware logo is used to direct consumers to our website where they can find the facts about alcohol and its effect on their wellbeing. 

Our logo is a registered trademark. 

The Drinkaware logo can not be displayed on:

• Promotions that encourage consumption above the government’s lower risk guidelines
• Imagery or materials that promote the desirability or acceptability of drunkenness
• Lobbying materials to change alcohol policy

If you see the Drinkaware logo being used inappropriately, please call 020 7766 9900 or email logos@drinkaware.co.uk

Drinkaware expects its licence holders to use the logo in compliance with the law and voluntary codes. The Drinkaware logo is a prompt for consumers and is not intended to endorse products or brands.

Drinkaware reserves the right to withdraw use of its logo at anytime.

Logo

As the drink aware logo can only be used in products that do not promote drinking over the limit and drunkenness i will have to make sure that my leaflet sticks to these rules to include it. Using the logo will make sure that anyone reading the leaflet can contact help if them need to, promoting getting help if the audience has a drinking problem or suffers fro relates issues. this will make the leaflet more morally correct, it will make sure the leaflet does encourage any dangerous drinking but jus fixes the effects, helping the audience who had already drank rather than telling them to go drink. This relates to the idea that i can't even drink 2 beers without getting a hangover the next day, this book can help people like me avoid this as well as others. 

DONT PROMOTE DRINKING OVER A LEGAL AMOUNT

DONT PROMOTE DRUNKNESS 

INCLUDE LOGO SO AUDIENCE WILL ISSUES CAN GET HELP

MORALLY HELP THE AUDIENCE IF THEY NEED 

Applied to leaflet

Colour Changes 

The contrast in some of the images are quite hight due to the use of darker colours/shades, feedback stated that if i was create the book to be calming and easy on the eye it would be better to have it so the contrasting colour was less. Reducing the colour difference will make it easily to read as it puts less train on the eyes, therefore the colours will be changed now. Matching paler colours are easier to read. 

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