For this brief there is a very specialized target audeince, new first years for next years for LCA graphic design course. This means the audience will be interested in design but also that they will be surrounded constantly with posters/advertisement from freshers fair and stuff like that. This means the final outcome for this brief must have a level of design that target them interested in graphic designs style and graphic movement, for this research ash been conducted into poster that target this audeince do to their nature and post modernist designs yet the bright colours.busy layout will make them stand out against the other adverts the receive.
These poster must target an audeince with an understanding of type, layout and design rather than just the normal freshers adverts that are promoting and overly text heavy. These are more about the design and the look to enhance the content as they will appeal to this target audeince.
The aim of researching into these design and this style is to find out how to appeal to this target audeince, to find feature that can be applied to this brief to make it fit for this target market.
features
-text heavy
-sans serif text
-illustration imagery over photography
-bright colours
-2 to 4 colour schemes
-fluorescent colour used
-mixture of hand text and digital text
-illurstration style is messy/no perfect
-bold patterns
-bold shapes
-half tone dots popular
-simple design but added to by colour
-bright colours
-bold background
-pattern seen
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